Girl power on full display — every cake at this magical Hsinchu café will make you scream with delight

▲ Every single cake is totally unique. (Photo/ Provided by netizen IG) ivy8673Courtesy of the shop, please do not reproduce without permission to avoid copyright infringement.

Travel Centre / Comprehensive Report

Hidden in the alleys of Hsinchu, there’s an ultra-secretive cake shop that even locals might struggle to find without a guide. “Simple 简单吃,” located on the second floor of a clothing boutique, specializes in handmade sponge cakes and pound cakes, promising “simple cakes with extraordinary flavors.” After shopping or trying on clothes downstairs, just head upstairs for a lovely little treat.

▲ Dreamy cakes are beautifully adorned with fresh fruits that catch the eye. (Photo/ Provided by Simple 简单吃)

The cakes at Simple 简单吃 mostly feature fresh fruits paired with rich whipped cream cakes or fluffy sponge cakes. Though their appearance is simple, the flavors are anything but ordinary. Among the popular choices loved by foodies are the fruit garland, fruit party, and chocolate mocha cloud.

▲ The vibrantly colored pink fruit garland blends the sweet-tartness of fruits with the softness of cake, evoking the taste of first love. (Photo/ Provided by Simple 简单吃)

The much-loved “pink fruit garland” is based on a sponge cake foundation with layers of rich chocolate. The inner layer of chocolate is coated with pink whipped cream made from berries, then drizzled with honey milk, and finally decorated with colorful fruits. Unlike elaborate French pastries, its simple and adorable look makes it utterly charming.

▲ The chocolate cloud mocha is sometimes paired with marshmallows for a different flavor experience. (Photo/ Provided by netizen IG) chiao_0917Courtesy of the source, please do not reproduce without permission to avoid copyright infringement.

The café’s most popular item, the “chocolate cloud mocha,” stacks layers of soft sponge cake with rich whipped cream, then adds tangy fresh fruits and colorful chocolates. It’s topped off with a whole Oreo cookie to send anyone’s girly heart soaring. Beyond the main ingredients, the cake is often paired with various desserts, adding an element of surprise.

▲ The “green grape sponge” is based on a classic sponge cake, paired with green grapes and honey whipped cream — sweet yet not cloying. (Photo/ Provided by Simple 简单吃)

The shop’s interior is cute and simple, with a warm ambiance leaning toward a cozy homeware style, making it easy to spend a relaxing afternoon here.

▲ The interior is simple and adorable, giving off a laid-back vibe. (Photo/ Provided by netizen IG) moh609Courtesy of the source, please do not reproduce without permission to avoid copyright infringement.

▲ The space boasts an artistic atmosphere, perfect for Instagram-worthy photos. (Photo/ Provided by Simple 简单吃)

With its delicious offerings and creatively designed space, Simple 简单吃 is always bustling during the afternoon tea hours. The shop kindly reminds visitors that due to its limited space, it’s best to call ahead for location details or to make a reservation to avoid long waits.

Simple 简单吃
Address: No. 2, Lane 32, Dacheng Street, Hsinchu City
Phone: 03-526-4577
Business Hours:
Monday–Wednesday: 14:00 – 20:00
Friday–Sunday: 14:00 – 20:00