The 7th China International Horse Industry & Equestrian Exhibition (CHF 2013) will be held again from October 17 to 19, 2013, at the China International Exhibition Center (New Venue) in Beijing. After seven years of development, it is believed that this golden October, the CHF 2013, jointly created by the professional teams of Guangzhou Grandeur Exhibition Co., Ltd. and the UK-based Tarsus Group, will make a splendid appearance in the capital alongside more domestic and international horse industry suppliers.
　　
Building a professional trade platform, CHF 2013 booths are being snapped up by companies from home and abroad

Taking into account the favorable geographical advantage surrounded by nearby equestrian clubs, CHF 2013 will continue to use the China International Exhibition Center (New Venue) as its venue, aiming for better results in attracting professional buyers and facilitating procurement compared to the previous edition.

As of now, nearly half of the booths have been reserved by both new and returning exhibitors. Long-term participants such as Shengcong, Aichida, Yimate, Beiges, Riguang, Jimo Qiangli, Siyangnuo, Zhonghe, Quanshengda, Junchi, Lede, Shanghai Horse Club, Yuyang, Yalan, Yima, Ganshow, BWP (Belgium), Darley (UK), Vale Brothers (UK), Dutch Premium Horses (Netherlands), Horse Trading (Netherlands), and others have already selected their preferred booth locations early on. They plan to continue leveraging the professional trade platform provided by CHF to expand their industry influence, grow their domestic market, and develop users. In addition to these returning exhibitors, CHF 2013 has also welcomed a number of domestic and international suppliers making their first appearance this year, including Shenjun, OAKWOOD-Markwell, Meide, Qiduomei, Equestrian Surfaces (UK), Lu Mark, and November Grace. More notably, a large number of companies from Germany, the Netherlands, and Ireland also intend to participate in the exhibition as a group, just as they did last year, aiming to engage in close interaction with Chinese customers on-site at CHF 2013.

The promising start of CHF 2013 indicates that this year’s exhibition will attract even more new products, technologies, and brands from the industry, both domestic and international, to showcase at the event.
Pioneering China’s first horse industry exhibition, CHF 2013 builds a trustworthy exhibition brand
The China International Horse Industry & Equestrian Exhibition was founded in 2007 and is known in the industry as the “China Horse Fair (CHF).” It is currently the earliest-established, most internationalized, most widely recognized globally, most comprehensive in scope, and largest in scale professional trade exhibition serving the professional and leisure equestrian sports industry in China. It is also the most watched and widely supported professional trade exhibition in China’s horse industry. An increasing number of exhibitors and professional buyers hope to—or already do—leverage the CHF platform for effective trade interactions. CHF has gradually developed into a unique window for China’s horse industry to engage with global peers.

Over the past six years, CHF has successfully provided high-quality exhibitor services to nearly 300 companies from 27 countries and regions, including China, Hong Kong (China), Macau (China), Taiwan (China), Japan, Russia, Egypt, Australia, New Zealand, the United States, Canada, Argentina, Hungary, Czech Republic, the United Kingdom, Germany, Ireland, Belgium, Spain, Portugal, Italy, the Netherlands, France, Switzerland, Ukraine, Denmark, and Sweden. Statistics show that both the rate of exhibitors returning to CHF in consecutive years and the rate of professional buyers attending repeatedly are very high. This not only demonstrates CHF’s considerable customer loyalty and market reputation but also shows that CHF has become a trusted exhibition brand in the global horse industry.

From 2007 to the present, the growth and development of CHF reflect the rise and rapid expansion of China’s horse industry market. We have reason to believe that the CHF exhibition will maintain a positive future development trend alongside China’s horse industry market, continuously bringing more gains and excitement to exhibitors and attendees.
Relying on an excellent international marketing team, CHF 2013 provides valuable exhibition services to exhibitors
CHF 2013 will continue to be co-organized by Guangzhou Grandeur Exhibition Co., Ltd. and the UK-based Tarsus Group. It is understood that the Tarsus Group is an international exhibition giant listed on the London Stock Exchange in the UK. In 2008, it formed a joint venture with Guangzhou Grandeur Exhibition Co., Ltd. to establish Guangzhou Grandeur Exhibition Co., Ltd. The two companies currently have multiple branches in Shanghai, Zhengzhou, Hefei, Changsha, Chengdu, Wuhan, Hainan, Chongqing, Taiyuan, Kunming in China, as well as in London and Jersey in the UK, Milwaukee in France, Barclayton in the US, Düsseldorf in Germany, Hong Kong in China, and Dubai in the UAE, with a marketing network that spans the globe.

This year, the excellent international marketing team of CHF 2013 will continue to provide comprehensive marketing services to exhibitors before, during, and after the exhibition through in-depth market research, professional marketing plans, precise professional buyer invitations, and valuable online and offline promotional measures, helping participating companies achieve better exhibition results.

Sonia, the marketing director of CHF 2013, said: “Many exhibitions claim to have large numbers of visitors. But our years of successful experience in organizing international trade exhibitions tell us that the key to organizing exhibition visitors is ensuring they are the professional buyers that exhibitors want to meet. CHF’s experienced marketing team will spare no effort to organize promotional activities through our marketing channels. In the process of organizing visitors for CHF 2013, we will always keep in mind our goal: to attract a high quantity and quality of professional buyers to exhibitors’ booths.” She also added: “Our industry resources are growing every year, and our professional buyer database becomes richer after each exhibition. Relying on our experience and these resources, we are confident in continuously providing valuable exhibition services to our exhibitors, ensuring they don’t waste their money. This has been the case in the past, will be the case this year, and will remain so in the future.”
　　　
Based in the core market of China’s horse industry, CHF 2013 in Beijing helps drive the development of China’s horse industry

In recent years, the development of China’s horse industry has been thriving, especially the rapid growth of professional and leisure equestrian sports in inland areas, which has begun to attract the attention of the international market. Not only have international brands continued to enter the mainland, but even the Hong Kong Jockey Club has set its sights on this highly potential market. A report by Reference News stated, “Ronald Arculli, chairman of the Hong Kong Jockey Club, said in an interview with Hong Kong media that the club hopes to have more heavyweight business figures from the mainland become members. In addition, the club will work with mainland officials to develop more programs for retired racehorses in Hong Kong, enabling them to take on ‘new careers’ in the mainland.” This shows the club’s emphasis on the mainland market.

At the same time, Beijing, as a hotspot for international horse-related businesses and organizations, is the most prosperous center for equestrian sports and horse industry trade in China. It is also the city with the highest concentration of equestrian clubs, horse farms, riding schools, riders, and enthusiasts in the country. A Reference News report also mentioned, “Ronald Arculli said many seasoned businessmen in Beijing are willing to join the Hong Kong Jockey Club.” Moreover, “In 2008, the Hong Kong Jockey Club established a clubhouse in Beijing’s Wangfujing area. The clubhouse is equipped with dining and leisure facilities and began accepting members from the mainland.”

On this basis, Beijing’s equestrian sports industry is currently developing towards professionalism, specialization, and marketization, serving as a barometer for the development of equestrian sports and horse trading in China. Recognizing this, CHF 2013 has once again chosen Beijing as the exhibition venue this year, which will effectively help companies participating in CHF 2013 establish a foothold in the core equestrian sports and horse trading market while expanding their national trade networks. CHF 2013 will attract horse industry suppliers, traders, and equestrian enthusiasts from across the country and around the world to gather in Beijing for the event.