On April 1, PATAGONIA, rated as one of the favorite brands among outdoor enthusiasts, made its first appearance on China's e-commerce platform: Tmall, at the Jiaranhang Outdoor Specialty Store. Thus, the China Outdoor Products Retail Industry Association (CORA) and the flagship of China's e-commerce—Tmall—have completed this romantic collaboration process after months of negotiations, moving from “meeting” to “getting to know each other” to today’s “coming together.” Currently, both parties have shared the brand’s growth journey and formulated a series of blueprints for PATAGONIA’s future development on Tmall, including sales, strategy, marketing, and even product R&D.
