A marmot is a small animal that lives in high-altitude mountainous regions. To mountaineers, it is as vibrant as the mountains themselves. In English, "Marmot" means marmot, and it is also the name of an outdoor sports equipment brand with over 30 years of history, using the marmot as its mascot. It is one of the most well-known outdoor brands in the United States, founded in 1974 with its headquarters in Santa Rosa, California. Since its inception, Marmot has been dedicated to helping more people around the world understand, love, and enjoy the pleasures of outdoor activities.
"Marmot for life" is our brand slogan, and its interpretation varies around the world. The president of the United States branch believes it might reflect people's attitude toward life — there is no fixed understanding. At Marmot headquarters, the bold slogan greets you right at the entrance, reminding all Marmot employees to bravely face life’s various challenges and live with ease and joy.
Marmot employees must first be honest and approachable. The products consistently uphold their functionality and durability, ensuring product quality while continuously innovating, so that customers can feel the reliability of the Marmot brand. The company also participates in various charitable organizations across the country, and many of its products use recyclable materials to help reduce pollution to the Earth.
The secret to Marmot’s leading position in the world lies in its extensive use of the latest fabrics, materials, and production technologies available today, such as the latest "Gore-Tex XCR" fabric, the world’s highest 900-fill down, protein-active enzyme PreCip waterproof fabric, DriClime material known as the "king of three-dimensional sweat management," super windproof and breathable WindStopper and DryLoft fabrics, POLARTEC series, Polarguard 3D hollow fiber cotton, and super sweat-absorbent CoolMax material. Marmot outdoor gear combines breathability, waterproofing, and windproofing functions, designed to handle all kinds of harsh weather conditions and withstand the toughest activities.