With an eye on the vigorous development of China's outdoor industry and the rapid rise of e-commerce, ground, a professional outdoor brand originating from the United States with over 10 years of operation, made a low-profile entry into the Chinese market in September 2012. Positioned in the mid- to high-end domestic market, ground adopts the brand philosophy of “Just Different” to provide experienced outdoor enthusiasts with a range of outdoor apparel and equipment including down jackets, ski jackets, windbreakers, fleece garments, backpacks, tents, and more, fully demonstrating ground’s confidence in its professional, distinctive quality and its determination to explore the Chinese market.
Women’s stylish down jacket also filled with 600-fill goose down.
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