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Selection of Brave Warriors Pilgrims to Kawagarbo Begins – “Finding the Explorers Around Us” Ultimate Pilgrimage Launches

Published: 2026-09-25 👁 100 views
Last updated 2026-09-25 — On August 30, an approximately eight-meter-high rock climbing wall was erected on the east plaza of Shenyang Tiexi Xinglong Department Store’s Dadong branch, attracting the attention of many local citizens. It is reported that this is the selection event site for the fourth stop of the brand-themed activity “Finding the Explorers Around Us” initiated by Toread –...
    On August 30, an approximately eight-meter-high rock climbing wall was erected on the east plaza of Shenyang Tiexi Xinglong Department Store’s Dadong branch, attracting the attention of many local citizens. It is reported that this is the selection event site for the fourth stop of the brand-themed activity “Finding the Explorers Around Us” initiated by Toread. The two volunteers ultimately selected will join Mr. Li Shuankuo, a four-time scientific expedition pioneer to the polar regions, humanities observer, and editor-in-chief of Chinese National Geography magazine, as they venture deep into the ultimate sacred land of Kawagarbo for a cultural pilgrimage.
 

Selection Event Site

 

    This year’s “Finding the Explorers Around Us” consists of five stops in total. It invites five mentors — mountaineer Wang Jing (Feixue Jingjing), Chinese National Geography magazine president Li Shuankuo, photographer Yu Yuntian, scientist Chen Liangzhong, and brand ambassador Wang Feng — to recruit outdoor sports enthusiasts from across the country as volunteers. Together, they will head to five ultimate destinations: the most rugged, the most spiritual, the most beautiful, the most sacred, and the most joyful, in search of “explorers” who have “bravely lived.” Currently, the first three stops have been successfully completed, and the online registration channel for the fifth stop has opened. Friends who wish to journey with China’s renowned rock music icon Wang Feng to the ultimate joyful destination — Dali — can start registering on the Toread official website from today.
    The “Finding the Explorers Around Us” themed event hosted by Toread has entered its third year. This edition focuses on finding ordinary people who have bravely lived out their ideals. It aims to encourage people to awaken their courageous spirit and take action toward the dream destinations in their hearts.

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