Where to go for spring outings? Urban men and women are keen on flower-viewing tours
It's flower-viewing season again, and it's also time to find love. Spring is not only the season of blooming flowers but also a great time for romance. As the earth warms and all things come back to life, work hasn't gotten too busy yet, and parents' nagging about marriage is still echoing in your ears. Many single men and women hoping to meet their other half during a trip have chosen this romantic "flower season" to launch their long-planned "chance encounter" plans. Wu Zhuoxuan, 25, is one of them. Zhuoxuan works as an HR specialist at a large state-owned enterprise. "Finding someone in 2014" is a strict goal set by her entire family. "I've tried blind dating before, but that kind of socializing is too goal-oriented, making me feel like I'm interviewing employees, and it blurs the line between life and work," Zhuoxuan, who has always been resistant to blind dating, shyly told reporters. "Luckily, my workload in the first quarter of this year isn't too heavy. I've already discussed going on a trip to 'go on a date' with my friends. We're tentatively planning to go to Wuyuan to see the rapeseed flowers. I hope the beautiful sea of flowers can help fulfill my little wish."
Planning for the year begins in spring. Although the first quarter isn't the peak golden season for travel bookings, it is still a crucial period that shouldn't be underestimated. Flower viewing remains a perennial theme for spring travel, and discounts are a long-standing strategy for market competition. The successful "flower discount battles" among OTAs not only mark a successful start to the 2014 market competition but also successfully lighten the load for performance pushes in the second half of the year.