On April 12, 2014, when spring was in full bloom, driving away from the hustle and bustle of the city to breathe in the fresh air of nature and feel the vibe of spring is an excellent choice to relax the body and mind and relieve stress.
Coleman, the leading brand in outdoor recreation in the United States, organized a family car camping event themed “Travel with Coleman and enjoy the fun at Wolf Hill” at the Wolf Hill Auto Camping Site in Nantong, Jiangsu. Nearly 200 car owners from Nanjing and Shanghai arrived in 60 self-driving vehicles. The authentic car camping life kicked off in the misty drizzle, with the gentle breeze and light fog adding a unique charm.
Mr. Richard, President of Coleman Asia Pacific, made a special trip from abroad to attend the opening ceremony of the camping event and delivered a speech. Small Coleman gifts were also distributed to the audience on site.
This camping event fully embodied Coleman’s theme for the year: “Drive wild, Live wild!” Amidst green hills and clear waters, car enthusiasts experienced Coleman’s full range of outdoor products through four interactive activities: lighting up a century-old outdoor oil lamp, a hands-on tent setup competition, a barbecue feast, and an exciting dryland hockey match. They also deeply appreciated the thrill and joy brought by outdoor camping.
The brand values promoted by Coleman — “Family, Friends, Nature” — subtly seeped into people’s hearts like the gentle rain: getting close to nature in the wild is something we all should do, because we originally live within nature itself.
As night slowly fell, the glow of the century-old lights reflected the children’s smiling faces. Kids played hide-and-seek and games inside the tents, while adults drank and chatted under the canopy. The entire campsite was immersed in the embrace of nature.