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A leading global outdoor brand—Pelliot—is guiding China’s outdoor sports toward professionalism.

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — Spend your weekends hiking and exploring in the wild forests, or team up with a few friends to climb mountains and go rock climbing, enjoying the thrill of being close to nature. In recent years, the outdoor sports trend has quietly emerged in China, and this free, healthy, and fun lifestyle has quickly won the hearts of many urban fashion enthusiasts...
    Spend your weekends hiking and exploring in the wild forests, or team up with a few friends to climb mountains and go rock climbing, enjoying the thrill of being close to nature. In recent years, the outdoor sports trend has quietly emerged in China, and this free, healthy, and fun lifestyle has quickly won the hearts of many urban fashion enthusiasts. As the popularity of outdoor sports continues to rise, people’s demand for more professional clothing and gear has also grown stronger. However, the underdeveloped state of this field in China has left many outdoor enthusiasts feeling frustrated.


    “We have always been committed to advancing the professionalization of outdoor sports in China. In June 2012, at the Honglu Villa in Beijing,<回归自然,畅享户外--伯希和PELLIOT 2013年春夏季户外装备订货会>representatives from brand dealers across the country experienced Pelliot’s brand-new 2013 spring/summer product line. The latest high-tech fabrics and internationally inspired designs gave domestic peers a fresh understanding of the world-class professionalism in outdoor gear.” A Pelliot representative stated that the ‘Pelliot 2013 Spring/Summer Order Fair’ fully demonstrated the rapid development of China’s outdoor sports industry and opened a door for local enthusiasts to learn about professional outdoor gear.


   “‘WELCOME TO NATURE’ has always been the brand philosophy we aim to convey. Through our professional outdoor apparel, we hope to inspire more people in China to step into nature, experience the true charm of outdoor activities up close, and embrace challenges with a positive and optimistic spirit.” The representative also mentioned that in the coming days, Pelliot will become more visible to the Chinese public, allowing a broader range of outdoor enthusiasts to enjoy the safety, comfort, and convenience offered by professional outdoor clothing and gear, thereby contributing further to the popularization and development of outdoor sports in China. 


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