According to information from Xinxin Travel Network, routes that help release stress are especially favored by students who have just finished the college entrance exam—such as mountain climbing, amusement parks, and ancient towns with scenic landscapes. Moreover, due to the hot weather, water-based attractions like rafting are also highly popular. Beyond conventional scenic spots, interviews revealed that there is an annual surge in university campus tourism after the gaokao, with picturesque campuses such as Peking University, Tsinghua University, Fudan University, Wuhan University, and Xiamen University attracting many students and parents. Each summer, these sites welcome numerous “prospective university students” from across the country. Staff at Xinxin Travel Network noted that this year’s summer travel specials on their platform feature routes centered on water activities, family trips, and outbound stress-relief tours.
Industry insiders explain that “stress-relief tours” and “incentive trips” are driving the summer tourism boom, with a clear pattern of increased travel demand following the gaokao. The rise in travel prices after the college and high school entrance exams is just the beginning—the real peak in pricing is expected when primary, middle, and high schools fully commence their summer breaks. Following the conclusion of the “two major exams,” summer travel prices are also set to climb, with the peak travel period of summer anticipated to arrive around early July.