From July 23 to 26, at the 2014 (9th) Asia Outdoor Exhibition, you’ll discover the outdoor philosophy of the Finnish fashion outdoor brand 22ND, which is committed to creating gear made for walking. Hailing from Finland, 22ND is positioned as a fashionable outdoor brand, offering a range of outdoor products and accessories including apparel, footwear, headwear, bags, tents, and more, all adhering to the Nordic design principles of simplicity, eco-friendliness, multifunctionality, and closeness to nature. At this year’s Asia Outdoor Exhibition, 22ND will not only showcase its latest products at Booth B3610 but will also highlight its brand charm through participation in fashion show events.
22ND stays true to its brand mission of exploring and discovering the beauty of life, perfectly blending fashion concepts with outdoor technology. It promotes a pure and natural Nordic lifestyle, forming a unique brand value. The brand returns to humanity’s most instinctive outdoor activity—hiking—and advocates using walking as a way to converse with oneself, uncover inner strength, explore life’s direction, and convey an uplifting attitude and philosophy through simplicity and instinct.