On July 23, 2014, the 9th Asia Outdoor Exhibition grandly opened at the Nanjing International Expo Center. The Asia Outdoor Exhibition has now become the world’s third-largest professional outdoor products exhibition in terms of scale and number of exhibitors, second only to the European Outdoor Show and the Outdoor Retailer Show in Salt Lake City, USA. This year, there were 613 exhibitors. China’s leading smart sports watch brand, EZON Yizhun, showcased its core new products such as the Bluetooth smart sports watch G2-Challenger in the running zone of the exhibition. Following its presence at Baselworld Watch and Jewellery Show and the Shenzhen International Watch and Clock Fair, where it led the smart trend, EZON Yizhun once again shone brilliantly at the Nanjing Outdoor Exhibition. Its concept of intelligent sports products instantly became a hot topic among watch consumers.
Partnering with a Premier Marathon Event to Reach New Brand Heights
It is reported that Yizhun will partner with the Xiamen International Marathon starting in 2015 as its exclusive official watch. The launch ceremony will begin in August. The Xiamen International Marathon is one of China’s most influential and internationally renowned marathon events. In December 2007, it was awarded the title of “IAAF Road Race Gold Label Event” by World Athletics and has retained this honor for six consecutive years. Yizhun’s collaboration with the Xiamen International Marathon will inject new vitality and spiritual depth into the brand, elevating its brand image to new heights.
EZON Yizhun Sports Promotion Ambassador and National Soccer Coach Li Tie