2014The (ninth) Asia Outdoor Exhibition today kicked off at the Nanjing International Expo Center. As the largest professional outdoor products exhibition in Asia and the first domestic exhibition to receiveUFIcertification, the Asia Outdoor Exhibition provides the industry with a comprehensive trade platform integrating display, experience, and exchange.
This year’s exhibition welcomed613domestic and international exhibitors (20122013:610exhibitors), including195international exhibitors, accounting for31.8%of the total number of exhibitors. The number of pre-registered professional visitors exceeded15000.
A gathering of brands, new products, new technologies, and environmental leadership
This year, as the Chinese outdoor market gradually recovers, public awareness of brands continues to rise, and brands are placing greater emphasis on product functionality, professional design, and quality. At this exhibition, various brands introduced new offerings, launched their latest products, and applied innovative technologies.GORE-TEX ?, making its first appearance this year, focused on new tech fabrics as an entry point, discussing the application of innovative materials within the industry at the exhibition site. Health and eco-friendly products also became a key theme in the outdoor sector. The Australian eco-brand ECO-LOOP showcased its series of healthy and environmentally friendly products, including biodegradable all-natural organic tableware and outdoor accessories.
At the event, domestic and international brands such as Toread, Kailas, NORTHLAND, MobiGarden, Skogstad, Doite,The North Face,Lowa,Vaude,Meindlmade dazzling appearances. Meanwhile, many international professional outdoor brands made their first appearances, such asGORE-TEX ?/span>,Mountain Hardwear,Asics,Columbia,ONE WAY,Salomon,Odlo,Millet, all showcasing their latest products. In addition to a rich variety of outdoor gear, the luxury car brand Infiniti, as the sponsor of this year’s Asia Outdoor Exhibition Rock Climbing Open, also displayed its celebrity vehiclesQX60and high-tech luxury sports carsQ50in theABarrival hall.
A new running zone has been added, showing strong industry growth momentum
In response to the rapidly growing running market, Ningfei Company has specially set up a running zone for the Asia Outdoor Exhibition this year. The zone is locatedAin Hall [Hall number missing], integrating product displays, awards, forum interactions, and trail running. Among them,Asics,CAMELBAK,Columbia,LI-NING ADVENTURE,Montrail,MOUNTAIN HARDWEAR,Northland,Odlo,ONE WAY,Sanfo,Salomon,Skins,Smartwool,SUUNTO,Tecnica,TIFOSI,The North Faceand other brands exhibited a range of running products including running shoes, sports watches, apparel, socks, water bottles, and running bags. Meanwhile,Adidas,Buff,EZON,GARMIN,MIO,OAKLEY,OSPREY,RESPRO,Spidertech,THULEand other brands showcased their running product lines in the individual display area. The Spanish professional sports and fitness equipment brandBHAlso appeared in the running zone, providing on-site audiences with a professional treadmill testing experience. Additionally,7In25the afternoon at 5:30 PM,“the NORTHLAND Cup”Fluorescent Run event will kick off at Nanjing Zhongshan Sports Park, bringing the running theme of this exhibition to a climax.
The water sports equipment zone makes its debut, showing great potential for industry growth
In recent years, China’s water sports market has developed rapidly. Ningfei Company was the first to spot industry trends and officially launched the Water Sports Equipment Zone at this year’s Asia Outdoor Exhibition. The zone is located at theAentrance of Hall [number missing], showcasing related water sports gear including kayaks, inflatable boats, diving equipment, and accessories. It will also host various themed interactive activities during the exhibition period, such as kayak performances and experiences, and water sports industry forums. During the exhibition, Guangzhou Padi also held a diving seminar and photo exhibition. The kayak experience area is set up inAthe outdoor square outside Hall [number missing], equipped with professional kayaks and wave pools for both professional performances and audience experiences.
The Asia Outdoor Industry Awards: Chinese design shines brightly
The original goal of the Asia Outdoor Industry Awards is to highlight outstanding products. This year’s Asia Outdoor Industry Awards selected114from among [number missing] products that entered the competition, awarding4Gold Awards,2Women’s Product Awards,1Material Innovation Awards,1Eco-Friendly Product Awards, and28Silver Awards. Among them,10products from domestic brands with innovative designs stood out, winning several awards—Chinese design has truly shined. The award ceremony will be held on7in23at15:30theABLanding Hall Stage Area. All award-winning products will be displayed throughout the exhibition period atAHall [number missing]A5400Booth [number missing].
The Asia Outdoor Industry Forum: Gathering industry insights
As an important exchange platform for the outdoor industry, the Asia Outdoor Industry Forum providesservices and support for releasing the latest industry information, exchanging new viewpoints, and promoting innovative concepts.This year’s forum features a rich variety of topics, covering not onlyGore-Texthe application of new tech fabrics but alsodiscussions on mountain climbing experiences, e-commerce development, apparel product testing, store design, as well as topics related to the running and water sports industries.
The exhibition runs for four days and is open only to trade visitors.
This year's exhibition dates are7month23-26, with the full four-day period open exclusively to trade visitors. Trade visitors who have successfully registered online can exchange their credentials for free entry during the exhibition period. Those who did not register online must purchase tickets on-site at a price of50yuan/per person.
For more information, please visit the official website of the Asia Outdoor Exhibitionwww.asian-outdoor.com, or follow the Asia Outdoor Exhibition WeChat official account“Asia Outdoor Exhibition”.