The 2014 China Sichuan International Cultural Tourism Festival, themed "Beautiful China · Jianmen Shudao," came to a spectacular close amid brilliant and classic ancient aesthetics. The event successfully showcased the "Dreaming Back to Ancient Shu Road in Jiannan" cultural tourism theme, presenting an authentic journey through the "Three Kingdoms era." The five premier themed tours—"Jianmen Shudao Three Kingdoms Tour" represented by the iconic Jianmen Pass, "Legendary Female Emperor Culture Tour" represented by Huangze Temple, "Hot Spring Landscape Ecotourism" represented by Tangjiahe, "Red Classic Tribute Tour" represented by Hongjun Ferry, and "Most Beautiful Rural Experience Tour" represented by the Cangxi Pear Expo Garden—vividly displayed the distinct charm of different cultures, filling the cultural tourism festival with a legendary atmosphere.
The cultural tourism festival held in Guangyuan achieved outstanding results in tourist numbers, tourism investment attraction, and tourism product promotion. It also marked an important step in bringing Bashu Guangyuan culture beyond Sichuan and into the world, establishing "Beautiful China, Jianmen Shudao" as a golden brand in cultural tourism. The successful execution of this festival plays a vital role in protecting and developing the uniquely Bashu-flavored historical culture, as well as boosting the local tourism economy.
To ensure the cultural tourism festival has a lasting impact and continues to promote Bashu flavors far into the future, Guangyuan will launch the "100,000 Tickets Joy Giveaway" campaign following the event, bringing Guangyuan's Bashu culture to even more people. This massive ticket giveaway will distribute 100,000 free admission tickets to Guangyuan’s scenic spots—tickets valued at over 10 million yuan in total. Join in experiencing the charm of "Jianmen Shudao" and the elegance of the "Hometown of the Female Emperor." To make this joy truly worthwhile, the 100,000 complimentary tickets will cover all scenic spots in Guangyuan rated AAAA or above, distributed to individual travelers, self-driving tourists, and tour groups alike via electronic ticketing. To ensure the joy goes all the way and remains easily accessible, starting July 25, 2014, visitors can simply visit the Guangyuan Tourism Information Website (http://www.tguangyuan.com), register as a member, and go to the "100,000 Free Scenic Tickets & 10 Million Yuan Bonus Package Joy Giveaway" campaign page. From there, select your desired scenic spot, enter your phone number, and receive one free scenic ticket.
At the same time, to facilitate easier and quicker ticket collection, starting September 1, 2014, visitors can log onto the Ctrip Travel Website (http://www.ctrip.com) or use the Ctrip Travel App on their mobile phones, go to the Ticket section, and click on "Let’s Go to Guangyuan – 100,000 Scenic Tickets & 10 Million Yuan Bonus Package Joy Giveaway" to access the ticket collection platform. Choose your scenic spot, click the "Book Ticket" button, fill in your name, phone number, and other details, pay 1 yuan via Alipay or online banking to confirm the order, and you’ll receive an SMS from Ctrip containing a verification code for a successfully booked ticket. Present the received verification code at the ticket window of the corresponding scenic spot to exchange it for an entry voucher and enjoy your visit. All ticket proceeds will support the Guangyuan Municipal Tourism Bureau’s public welfare campaign "Love Life, Love Travel." In addition, to diversify the joy and bring it directly to people’s homes, a "Route City Ticket Giveaway Campaign" will be launched soon in route destination cities such as Shanghai, Guangzhou, Shenzhen, and Hangzhou, used for planning route market activities and promoting travel routes.
During the summer vacation period, to allow more young people to experience the Bashu charm of "Jianmen Shudao" and the "Hometown of the Female Emperor," a meaningful and loving summer camp has been organized. For this purpose, the "Travel Jianmen Shudao · Experience Guangyuan Culture" National Youth Summer Camp and Young Reporters’ Social Practice Shudao Journey Free Ticket Campaign have been launched. From mid-August 2014 to August 31, 2015, leveraging the platform of China Children’s News and following the "Hand-in-Hand" activity model, the "Travel Jianmen Shudao · Experience Guangyuan Culture" National Youth Summer Camp will be conducted. Meanwhile, using the platform of China Middle School Students’ News, the Young Reporters’ Social Practice Shudao Journey will be carried out. These initiatives aim to establish Guangyuan—the Hometown of the Female Emperor along the Jianmen Shudao—as a national youth summer camp base, promoting Guangyuan tourism to young people across the country. A total of 1,000 participants are planned to visit eight scenic spots: Jianmen Pass, Cuiping Corridor, Zhaohua Ancient City, Huangze Temple, Thousand Buddha Cliff, Mingyue Gorge, Xuexi Cave, and Tangjiahe.
Furthermore, to ensure that tickets are not only collected but also put to good use, after the tourism festival, in order to continuously develop the local tourism industry and tap into the potential of the local tourism market, the Guangyuan Tourism Bureau, together with county-level tourism bureaus, scenic spots, and tourism-related enterprises, simultaneously launched a "Tourism Information Website Cluster," a "Tourism App," and an "Official WeChat Service Platform." These platforms provide timely updates on Guangyuan travel news, comprehensive information queries, and intelligent services such as real-time location-based search and full-area route navigation via mobile terminals. This ensures that the joy is genuinely collected and put to use!
Let Sichuan culture travel alongside Bashu, and let millions share the joy across China.