Dongguan, China, December 30, 2014 /PRNewswire/ -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced the grand opening of Aloft Dongguan Songshan Lake, marking the debut of its popular Aloft brand in the manufacturing hub of Dongguan in South China. Strategically located in the heart of Guangdong Province, the hotel is owned by Dongguan Vanke Real Estate Co., Ltd. and offers 193 spacious loft-style accommodations, featuring a stylish urban design and vibrant social spaces.
Exterior rendering of Aloft Dongguan Songshan Lake
Charlie Dang, Senior Vice President of Operations, Greater China, Starwood Hotels & Resorts Worldwide, said: “The demand for the Aloft brand is growing rapidly across the globe. As China’s tourism market continues to mature, Chinese travelers are increasingly seeking stylish, tech-savvy, and socially engaging experiences. They’re looking for more than just a room—they want a stay that reflects their lifestyle. With the opening of Aloft Dongguan Songshan Lake, we are well-positioned to meet this growing demand with our creative and design-forward offerings.”
Nestled alongside the tranquil Songshan Lake and surrounded by lush green hills, Aloft Dongguan Songshan Lake is just two kilometers from the Songshan Lake High-Tech Industrial Development Zone. Dongguan is situated along the Guangzhou-Shenzhen-Hong Kong economic corridor, while the Songshan Lake High-Tech Industrial Development Zone lies at the heart of Dongguan. This emerging international R&D hub accommodates eco-technology, high-end electronics, and information industries, hosting numerous multinational corporations. The area around the hotel boasts a wide array of dining and entertainment options, including restaurants, cinemas, and retail stores, as well as a creative park that hosts regular exhibitions of contemporary art, animation, and culture. Additionally, the hotel enjoys convenient transportation, being only 55 kilometers from Shenzhen Bao’an International Airport and 20 kilometers from Dongguan Railway Station.
Aloft Dongguan Songshan Lake features 193 urban-style, brightly lit accommodations equipped with the signature ultra-comfortable DreamBed™, oversized rain showers, and the brand’s custom-designed Bliss® Spa amenities. ®Embracing a design philosophy that blends cutting-edge technology with millennial appeal, the hotel offers the revolutionary SPG® Club Mobile Key—the industry’s first mobile self-check-in system that allows guests to use their smartphones as room keys. The property also provides high-speed complimentary Wi-Fi, as well as high-tech business and entertainment facilities such as “Plug & Play” charging stations connected to 42-inch LCD TVs. Furthermore, the hotel implements the brand’s signature Arf® dog-friendly program, which caters to pets under 40 pounds (approximately 18 kg)—a first for Dongguan.SMThe hotel’s fashionable social and dining venues include the brand’s iconic
bar, where guests can mingle in a fun atmosphere, enjoy cocktails, play billiards and table tennis, and catch live performances by local emerging bands as part of the “Live at Aloft” music program—a signature Aloft experience. Guests can also choose the energeticW xyz®Transit: Stationfor a dynamic stopover, or head toEnergy: Stationto grab a quick bite via the 24/7 Grab & Go menu. For a more leisurely meal, they can dine at the hotel’s all-day Gather: Kitchenrestaurant. Those looking to stay active can visit the fully equipped, round-the-clockRecharge: Stationto recharge both body and mind.Aloft Dongguan Songshan Lake also offers over 186 square meters of strategic meeting space, outfitted with top-tier audiovisual equipment.
To celebrate the grand opening, Aloft Dongguan Songshan Lake is offering a special launch package valued at 498 RMB per night, valid until June 30, 2015. For room reservations, please call (0769) 8210-6666 or visit http://www.alofthotels.com/dongguan.
About Aloft Hotels
Aloft Hotels, a Starwood brand with nearly 100 properties across 14 countries, brings a fresh perspective to traditional hospitality. Designed for the energized millennial traveler, Aloft combines cutting-edge technology, a vibrant atmosphere, and distinctive design to deliver a modern lifestyle. For more information, visit www.alofthotels.com. Like all Starwood brands, Aloft proudly offers the industry’s most rewarding loyalty program—SPG Club. Learn more at www.spg.com.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading companies in the world’s hotel and leisure industry, with nearly 1,200 properties in over 100 countries and more than 181,400 associates. As a global brand, Starwood is a fully integrated owner, operator, and franchisor of hotels, resorts, and residences, with a portfolio that includes world-renowned names such as St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. Starwood also boasts the industry-leading and award-winning SPG Club loyalty program, allowing members to earn and redeem points for free hotel stays, room upgrades, and flights with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., which delivers world-class vacation experiences through villa-style resorts and exclusive brand privileges. For more information, visit www.starwoodhotels.com/cn.
Exterior rendering of Aloft Dongguan Songshan LakeeExterior rendering of Aloft Dongguan Songshan Lake