Announcement Ceremony for the 2014 China Self-Drive Route Selection
At 1:36 p.m. on December 30 at the China National Convention Center in Beijing, the 2014 China Self-Drive Route Selection results were announced. Under the witness of selection partners, opinion leaders, representatives from the self-drive tourism industry, experts and scholars, and major national media, the 36 annual routes selected by nationwide online voters were officially born.
China Self-Drive Day Proposal Ceremony
On March 6, 2015, the 2nd China Self-Drive Travel Conference will debut alongside the 1st China Self-Drive Day. This annual event in the self-drive tourism industry, hosted by Aijia Media, will be themed “Participate • Share • Achieve.” It will bring together professionals from the automotive, tourism, entertainment, internet, finance, media, and marketing sectors both in China and abroad to engage in in-depth exchanges and share insights on industry trends, product investments, and marketing. The conference will take place at the Shanghai International Fashion Center, an emerging international fashion landmark. Its three major segments—the “Anting Driving Forum” supported by the Shanghai International Automobile City, the “Future Automotive Lifestyle Show” showcasing trends in self-drive travel, and the 2014 Selection Awards Ceremony—will be vibrant and dynamic, presenting self-drive travel, a mainstream way of traveling, in a more fashionable and exciting light.
Special Supporters: Yunnan Provincial Tourism Development Commission, Anting Shanghai International Automobile City, “Colorful Yunnan Quality Tourism” Promotion Alliance, Volvo Cars, Ausroad
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China Self-Drive Route Annual Selection*: Initiated by Aijia Media and co-hosted with 36 industry leaders related to self-drive travel, the selection aims to find and create 36 ultimate annual routes for Chinese self-drive travelers (self-drive enthusiasts) every year. Since its inception in 2012, it has become the most influential and credible self-drive route selection in China.
*The China Self-Drive Route Selection is an original creation of Aijia Media and is protected by the National Copyright Administration of China. Copyright registration number: Guo Zuo Deng Zi - 2014 - L - 00138419.
Strategic Partners: Youku, China Telecom 114, Lvmama Travel Network, eHi Car Services, Focus Media, Travel Satellite TV
In-depth Partners: Xiaokang, China Influence, China Economic Weekly, New People’s Weekly, Car Intelligence, JD.com, China Eastern Airlines, Weekend Pictorial, The Bund Pictorial, Travel Intelligence, Modification & 4WD, China Migration, Autohome, 21st Century RV Network, ZAKER, Ctrip Guide, Weicop, Koala FM, Zai Shang Lu, QQ Zone, IAT Media, China Outdoor Media Network, Gai Lian Auto Modification Network, ACSI, Autonavi, Continental Automotive Club, Hongli Tong, Taojing Technology, Kaiqi International Sensory Research Center, CAS China (Shanghai) Auto Modification Exhibition
June 6 Selection Launch
The selection, with special support from the Yunnan Provincial Tourism Development Commission, was launched in Kunming, Yunnan. The 2014 selection partners and opinion leader lists were announced, the selection organizing committee was established, and routes from both sides of the Taiwan Strait and across the Greater China region were solicited for participation.
September 20 Nominated Routes Announced
After three months, 1,698 routes were submitted for the selection. Following a format review by the organizing committee, 144 shortlisted routes were reviewed and recommended by 36 opinion leaders, resulting in 66 nominated routes. These were announced at Anting Shanghai International Automobile City and have been available on the selection official website (36lu.ijia360.com) since October 1 for nationwide user experience and online voting.
December 30 Annual Routes Announced
From October 1, nominating routes continued to be refined by participants, while users nationwide engaged in offline experiences and online voting. The 36 annual routes were ultimately selected from tens of millions of votes cast by netizens across the country.
Welcome to subscribe to the WeChat public account “This Life Must Drive the 36 Routes” (ID: ijia36) to follow the China Self-Drive Route Selection.
Inquiry Hotline: 400 880 3600
Contact Email: 36@ijia360.com
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