A new agency partnership with Shenzhen Himalaya Trading Co., Ltd. marks continued global expansion
“For over a decade, Himalaya Trading Co., Ltd. has played an important role in the Chinese market. When we were looking to expand into China, Himalaya was the first partner that came to mind,” said Bridgit Lombard, CEO of NATHAN. “They share our passion for the sport; they recognize, as we do, the tremendous opportunity in the running market—not just in China, but globally. We believe this will be a meaningful partnership that will help us continue the extensive growth we’ve achieved over the past several years.”
This partnership will accelerate NATHAN’s global footprint and further solidify its industry leadership across 45 countries. The Beijing ISPO show, taking place from January 28–31, 2015, will mark NATHAN’s official debut in China.
“We are proud to partner with NATHAN to explore the Chinese market together,” said Mr. Lin Xiongjian, founder and general manager of Shenzhen Himalaya Trading Co., Ltd. “Over the years, our trail running and road running communities have grown significantly, creating strong potential demand for functional running gear. We are very excited to work with NATHAN to provide runners and athletes with the best products and service.”
About NATHAN
As an industry leader in pioneering running gear, NATHAN’s high-performance products help you achieve your best. Built on a deep understanding of athletes’ real needs, NATHAN’s innovation team pours dedication into the details—details that help you push your limits.
NATHAN delivers gear built for road warriors, ultra-runners, triathletes, and every dedicated runner—including industry-leading, top-selling vest-style hydration packs, waist belts, handhelds, running packs, dynamic and fluorescent visibility vests, and more—all designed to help you run farther and stronger.
Tested and proven in the field by tens of thousands of athletes worldwide, NATHAN running gear is now widely available in 45 countries through specialty running retailers, outdoor retail stores, and sporting goods shops—and growing.
NATHAN—let’s run farther and stronger. For more information, visit NathanSports.com.
About Himalaya Trading Co., Ltd.
Established in 2002, Shenzhen Himalaya Trading Co., Ltd. is a company founded by outdoor enthusiasts who have always been committed to supporting the development of outdoor sports both domestically and internationally. The company is dedicated to introducing high-quality outdoor gear to offer you greater safety, convenience, and assurance when connecting with nature and enjoying outdoor activities.
Himalaya Trading Co., Ltd. is headquartered in Shenzhen, China, with an office in Beijing. For more information, visit himalayagears.com.cn. Contact us: Phone: 0755 8213 2348; Email: info@himalayagears.com.cn