From March 6 to 8, Explorer, the leading brand in China’s outdoor gear industry, launched Gao Yuanyuan’s signature windbreaker on Tmall during the “38 Goddess Festival,” officially commencing the “Transformation Journey.” Prior to this, national goddess Gao Yuanyuan officially partnered with Explorer as the spokesperson for its windbreaker line. On March 25, Explorer will join Gao Yuanyuan in Beijing’s Sanlitun for a star meet-and-greet, where they will unveil Explorer’s 2015 Nepal travel route, screen Gao Yuanyuan’s microfilm, and together embody the spirit of transformation "SHINE — on the road, discovering a new self, bravely transforming towards one’s inner self, and blooming fearlessly.
(Explorer x Gao Yuanyuan Signature Windbreaker Launches on Tmall, Together Embodying the SHINE Transformation)
Alongside the release of Gao Yuanyuan’s signature windbreaker, Explorer has also meticulously planned a large-scale special event titled the “Goddess Cultivation Season,” which will soon go live on its official Tmall flagship store. Users can participate by uploading stylish outdoor outfit photos, sharing their own brave transformation stories, and voting for the Explorer Goddess. Stay tuned for the latest updates from Explorer’s official Weibo and WeChat channels.
This collaboration between Explorer and Gao Yuanyuan to showcase the SHINE transformation aims to encourage women to bravely face the various “cocoons” in different stages of life, to seek a new self within, to keep breaking through, to emerge transformed, and to become a “goddess.” Starting March 6, anyone who purchases any style of windbreaker from Explorer’s official Tmall flagship store can sign up to attend the Gao Yuanyuan star meet-and-greet on March 25 in Beijing’s Sanlitun, where they can meet the national goddess up close, watch her microfilm, and join the launch ceremony for Explorer’s 2015 Nepal travel route. There’s even a chance to join Gao Yuanyuan on the July Nepal Transformation Journey, blooming fearlessly and transforming "SHINE" together with the national goddess.