Ancient Information | Promoting the Ice and Snow Industry through Enhanced Management and Value Creation

      2018Year9Month19Day,the 3rd International Winter Sports (Beijing) Expo grandly opened at the China National Convention Center in Beijing, with participation from over20countries and500well-known winter sports brands from around the globe.Xi’an AncientClubank(stock code831062)made its debut at the expo with new products and corporate concepts.

    Established in1990, Ancient is a leading enterprise in the field of information technology and internet platform services for the sports leisure and tourism leisure industries, providing comprehensive IT solutions based on corporate and customer operations management, membership services, and mobile internet. It initially focused on the sports leisure industry, offering detailed solutions for the cultural, tourism, and leisure sectors, and has extensive experience in industrial information management. AncientClubankSales Director Lan Feistated thatthe future of the ice and snow industry will particularly require rich experience and accumulated expertise in customer engagement and information development, areas where AncientClubankhas deep roots, making it the most suitable and beneficial for the industry’s growth and advancement. For example, Xinjiang Silk Road, a partner of Ancient, is a highly successful case — it is a comprehensive resort primarily focused on the ice and snow industry, integrating dining, hotels, hot springs, and more, unifying the entire resort while providing comprehensive IT services that have significantly enhanced its performance.ClubankThe Xinjiang Silk Road project by our partner is a highly successful case. It is a comprehensive resort area primarily focused on the ice and snow industry, integrating dining, hotels, hot springs, and more. By unifying the entire resort and providing it with comprehensive information technology services, it has significantly boosted its efficiency and benefits.

    Indeed, as an information technology company in the ice and snow industry, Ancient has kept pace with the rapid development of the sector by highlighting three major technological pillars: First, information management, with a focus on refined management of ski resorts; second, online and offline operations, featuring a ticketing operation platform for promotion and ticket sales, including single tickets, package tickets, and various other formats; third, data aggregation, building a central data platform to provide multi-format data consolidation for clients, enabling better insight into end-user consumption trends, including individual habits and preferences, thereby offering more comprehensive services. AncientClubankSales Director Mr. Lan Feiemphasized thatinformation technology is essentially a platform and tool that creates connectivity betweenBandCends, serving as a bridge for communication — and Ancient strives to perfect that bridge.

    Regarding the future development of information technology in the ice and snow industry, AncientClubankSales Director Mr. Lan Feibelieves that in the future, information technology will connectbelieves that information technology in the future willBandCThe cohesion of these destinations continues to improve, with the common approach focusing on short-distance travel, typically centered around one- or two-day trips. Taking Xi'an as an example, places within a one-hour drive are very popular among visitors who are eager to experience local specialties and relax. A typical example is the "One Warehouse and Three Camps" at Bailuzhou. The warehouse features distinctive architecture, houses, and streetscapes, combined with Shaanxi cuisine, to create a folk culture and historical scene. The other three camps include an RV hot spring camp, a flight camp, and a sports and entertainment camp. The sports and entertainment camp offers activities related to ice and snow skiing, such as ice sculptures, skateboarding, parkour, walking trails, and more, while the RV hot spring camp focuses on wellness through hot springs and unique RV accommodations. Bailuzhou has created a one-hour economic consumption circle with its "One Warehouse and Three Camps" model. In the future, ski resorts may also tend toward developing within a one- or two-hour accessible economic zone. If a ski resort doesn’t have its own hotel, it can collaborate with surrounding homestays, agritainment spots, and similar venues to jointly build an economic consumption circle. Future information technology will help provide them with a comprehensive management solution. Ski resorts operate in winter for skiing and in summer for grass skiing, but these may not be particularly attractive to the average consumer. However, if they combine with surrounding homestays to offer agritainment-style cuisine, along with grass skiing, horseback riding, and more, and connect all these elements into a cohesive experience, they can better attract visitors. The challenge of year-round operation for ski resorts has always been a headache, especially summer operations, which are particularly difficult. This is because simply altering some ski resort offerings doesn’t hold high appeal for users—there’s a lack of richer content to fill the gap, making it hard to attract visitors and resulting in many limitations. Breaking this stalemate would undoubtedly make the future operation of ski resorts much smoother.