A decade ago, Xingzhi Tansuo collaborated with China Central Television to plan and implement the key cultural exploration activity of the China-India Friendship Year—the “Xuanzang Road.” They also launched the “Xuanzang Road” Gobi Challenge among EMBA students at business schools. To date, over 10,000 participants, including EMBA students from 33 business schools and elites from various fields, have taken part in this event, among them business magnates such as Liu Chuanzhi, Wang Shi, and Feng Lun, as well as renowned scholars such as Zhang Weiying and Qi Daqing. Inspired by the spirit of Xuanzang—“ideals, action, perseverance”—they walked this path imbued with mission and legacy.
On April 28, 2015, in Guazhou, Gansu, China, a 112-kilometer, four-day crossing of the Mohoyanqi Gobi marked the official launch of the “Commerce Avenue”!