The growth of China's mobile phone industry can be described as flourishing, with various brands launching one flagship model after another. As competition intensifies in segmented markets, smartphones featuring standout qualities such as superior sound quality, advanced photography, and ultra-slim bodies continue to emerge. This year, there is also an outdoor smartphone brand that focuses on extreme six-proof protection –Yunhu Erahas gradually become known to consumers and holds a significant position in the outdoor market. On this occasion, Greenfield.com interviewed Mr. Dong Defu, Chairman of Yunhu.
1.
In activities such as the photography competition and equipment review contest recently jointly organized by Yunhu and Greenfield Outdoor Network, the series of products received very enthusiastic feedback from netizens. This shows that Yunhu has been very dedicated to meeting user needs. In this era of pursuing personalization, what kind of innovations can we expect from Yunhu’s future products?
The activity formats such as the photography competition that Yunhu and Greenfield.com have collaborated on are very good and should be continued. There will be a large-scale event to give away new products in the second half of the year, and we can continue to collaborate; we have also launched a new sports camera that can be used in cooperation with skiing activities.
We will later launch the DianDian smartphone, an ultra-thin, stylish three-proof phone, as well as smart wearable devices. This stylish, ultra-thin three-proof phone has undergone6generations of product R&D to achieve an ultra-slim design,1.5meter waterproofing and dustproofing, and will also be very affordably priced.
Our future products within the Yunhu series will focus on two aspects: one is stylish three-proof phones; the other is a new generation of professional three-proof phones combined with walkie-talkies. These professional three-proof phones come with antennas and offer walkie-talkie functionality, enabling5kilometer communication.
To enter the sports market, wearable devices are essential. Our wearable device line includes sports cameras, smartwatches, smart bracelets, smart wrist guards, and smart knee pads. For example, the smart knee pad can be used in football to better monitor athletic performance.
3. To complement the value of our hardware and promote the concept of sports, Yunhu has launched several sports and health-relatedAPPproducts. As far as I know, your goal is tocreate a comprehensive sports community that integrates software and hardware. What are Yunhu’s actions and plans in this regard this year?
Yunhu DianDian Sports is China’s largest internet-based sports cloud platform and developer of smart sports equipment. The sports ecosystem consists of the DianDian Sports platform and DianDian smart sports equipment. With the DianDian Sports platform at its core, and sub-platforms such as DianDian Running, DianDian Photo, DianDian Football, and DianDian Services, data is synchronized between main and sub-platforms under unified operation. It provides users with services for sports, socializing, finding workout partners, sharing experiences, as well as health monitoring and wellness services. Our goal is to inspire users to achieve their fitness goals through Yunhu DianDian and to use wearable devices for better sports management. After launching our smart wrist guards and smart knee pads, we are even more aligned with the sports market. Because watches and bracelets are still more conceptual in the sports market and not really usable for actual sports. The real sports market definitely involves products used during physical activity, such as sports cameras which are definitely used while exercising. We will launch more sports products designed for specific sporting scenarios – that will definitely be our next product goal.
4. Although our products feature leading extreme protection capabilities, Yunhu smartphones are priced slightly higher compared to other products. What was your consideration behind this pricing strategy? Have you considered launching three-proof phones for the average consumer?
We will continue to pursue premium quality in the professional three-proof segment, developing specialized phones for unique users – these high-end users. These phones may not be used by many people, but they serve distinctive users.
For general-purpose three-proof phones, we aim to reach the broader public, with prices around1-3k.
5. What kind of outdoor sports do you usually enjoy? And how do you think your own products have changed your life?
I usually go running, hiking, and play golf.
I run about once a week,40-50minutes each time.
Later, we will launch a column called “Fox Talks Sports,” where we’ll invite some outdoor experts to discuss outdoor sports. We’ll start with DianDian Sports and also make it part of DianDian Photo. We’re building a sports ecosystem, a sports system that combines software and hardware – without an ecosystem, it just won’t work.