L:KeithHow has it been capturing a larger market share all along, and what are the specific development plans for the future?
K:At present,Keithwe already hold a relatively large market share in the industry. Therefore, we place greater emphasis on maintaining stable market order and pricing, as well as the continuous R&D of new products. As long as we effectively strengthen the monitoring and handling of violations, combined with the inherent advantages of our brand and product quality over the years, an increase in market share will naturally follow. However, recently a small number of dealers have engaged in rule-breaking behaviors such as price cuts and disguised discounts, which have severely affected the normal operation and healthy development of the market, leading to unfair competition among dealers. We are firmly against such practices. Of course, we have also adopted relevant strategies. For dealers with minor violations, we will immediately notify them to correct their mistakes. Conversely, for more serious cases or frequent violations, we will terminate our cooperation with them. Furthermore, we will publish the list of dealers disqualified for “dishonest cooperation and rule-breaking price cuts” through our official website and other channels. This approach can be described as “cutting off one’s arm to save oneself.” If a snake bites your arm, for a non-venomous or mildly venomous snake, you can simply remove the toxin. But if it’s a highly venomous snake, the poison can be life-threatening within seconds—we will not hesitate to cut off the “poisoned, deadly arm.” Of course, we do not wish to take such measures. The prerequisite for not having to cut anything off is that no dealer becomes the “deadly poisoned arm.”
L: There are now many brands entering the titanium market in China, with prices varying widely. What do you think isKeith’s advantage?
K: I’m not too worried about the increasingly fierce competition in the titanium market. We welcome more businesses to join the titanium market. Intense product competition is very helpful for fostering a positive overall atmosphere in the titanium market and for helping a wider audience understand the many benefits of titanium products.KeithOur team’s original members have been engaged in the manufacturing of various metal products for approximately20years, and the production and development of titanium products have a history of10years. Therefore, we have a deeper understanding of the nature of titanium, as well as the needs of outdoor enthusiasts for titanium and their expectations for outdoor titanium products.
L:KeithWill2015launch any new products in the second half of the year in the market?
K:Keithwill launch a multifunctional cooker product in the second half of2015. This innovative outdoor product solves the long-standing issues that trouble outdoor enthusiasts when cooking rice—such as burning, scorching, and undercooking—ensuring everyone can enjoy a good meal outdoors.
L: Previously, I heard thatKeithwon a silver award for a product at this exhibition. Can you introduce the award-winning product to us?
K: Sure, let me introduce to youKeith’s silver award-winning product at this exhibition—it’s the previously mentioned cooker. It effectively solves the long-standing problems of outdoor cooking, preventing burning, scorching, and undercooking.It allows food to be cooked more thoroughly and quickly, is energy-efficient, and because it prevents burning, the pot is easier to clean. The food also becomes more delicious and flavorful.
This cooker features a double-layer structure with an inner pot and an outer pot. The height of the inner pot is proportionally lower than that of the outer pot, naturally forming a water storage area between the two. Meanwhile, the upper and bottom parts of the inner pot have fine holes, with slightly larger holes at the top. When a certain amount of water is added to the pot, heating causes natural water circulation and heat transfer between the pots. Through the organic combination of the larger holes at the top and the fine holes at the bottom of the inner pot, the food is heated comprehensively until it is fully cooked and steamed. This achieves time-saving, labor-saving, delicious, and efficient cooking.
In high-altitude areas where air pressure is low, using conventional methods, water boils well before reaching100degrees Celsius, and the temperature will not rise further. This can result in food not being fully cooked. Poor meals greatly affect outdoor energy levels and overall condition. Our new cooker comes with a specially designed lid suitable for high-altitude, low-pressure environments. No matter the altitude, our cooker can quickly and efficiently prepare delicious meals—no burning, no scorching, and no undercooking. This greatly enhances the outdoor living quality for outdoor enthusiasts, achieving a perfect combination of physical and mental enjoyment during outdoor trips. Here, on behalf of our company and myself, I sincerely thank our many users and media friends, both domestic and international, for your continuous support and love. Thank you all very much.