2Month25, Nanjing Biancheng Sports and the world’s top ski equipment brandHEADofficially signed an agreement at2016BeijingISPOto announce that Biancheng Sports has become theHEADexclusive distributor of the ski brand in China. At the launch event, theHEADbrand also introduced its2016-2017new winter sports collection, which includes the World Cup Speed Series (world cup rebels), Pro Series (Performance), and Women’s Series, attracting widespread attention from outdoor enthusiasts and media.
As one of the leading companies in China’s outdoor industry, Nanjing Biancheng Sports has been actively expanding into the ski sector in recent years. The company has successively partnered withLEKI,HALTI, andALPINA, aiming to integrate the best European ski brands. At the signing event, Mr. Huang Geng, Chairman of Nanjing Biancheng Sports Goods Co., Ltd., stated that signing with the top ski equipment brandHEADis a key milestone in Biancheng’s strategic expansion in the ski industry. With certifications and endorsements from the Olympics andFISWorld Cup, theHEADbrand’s ski gear—such as skis and boots—fills a gap in Biancheng Sports’ existing offerings and provides ski enthusiasts with more diverse choices.
Meanwhile, the world-leading ski brandHEADhas not only gained the admiration of numerous top alpine skiers—including Anna Fenninger, Lindsey Vonn, and Tina Maze—but also consistently secures podium spots at premier events like theFISAlpine Skiing World Cup and the Winter Olympics. During this signing,HEADInternational Co., Ltd.’s General ManagerPeter Schottalso expressed strong confidence in the brand’s development in the Chinese market.HEADhas demonstrated strong confidence in its development within the Chinese market.Peter SchottHe noted that theHEADbrand’s tennis line has achieved great success in China and is nearly synonymous with the sport. With the introduction of its winter products to China, he said, “We come with confidence. We believe that partnering with Biancheng Sports will significantly accelerate the growth ofHEADin Greater China, and attract more and more skiing enthusiasts to pay attention toHEAD, loveHEAD, and chooseHEAD.
In recent years, an increasing number of international outdoor brands have turned their attention to China. As China’s annual outdoor extravaganza,2016BeijingISPOhas attracted strong participation from hundreds of outdoor brands from around the world. We look forward to seeing Chinese outdoor enterprises, led by the flagship brand Biancheng Sports, attract more high-quality international outdoor brands toChina, giving consumers the chance to experience more authentic outdoor fun. To date, Biancheng Sports has operated a total of6major brands:NORTHLAND,LOWA,LEKI,HALTI,ALPINA,HEAD.