The highly anticipated New Alpha SV Jacket launch event made its first appearance in Beijing on September 13.
By 6:00 PM, despite the evening rush hour, all 200 seats at the 77 Theater on the back street of Beijing Art Museum were fully occupied, with many Arc'teryx fans arriving as early as the afternoon to wait; meanwhile, LeSports’ live streaming setup across the web was ready to deliver the full launch event to Arc'teryx enthusiasts who couldn’t attend in person.
The New Alpha SV launch event in Beijing lasted over three hours, filled with continuous applause and laughter throughout — it felt less like a product launch and more like a joyful gathering of the Arc'teryx community.