11Month5Day early9AM,2016the Tengchong International Half Marathon started at Wenzhi Guangchang Square in Tengchong City, Yunnan Province. Following a successful first edition, the “Tengma” earned the title of China’s most beautiful marathon route and attracted10,000participants from across the country and around the world this year. Since2006, it has been actively sponsoring and supporting gold-label marathon events.361° brought its advocated running spirit “Running Is More Than Just Running” to Tengchong this year, encouraging every runner to fully immerse themselves in the sport they love, believe in themselves, and go beyond.
Invited to Tengchong, worldsix-major-marathon finisher Cheng... expressed his feelings about the word “journey”: “Running through forests, lakes, and cities, we were already enjoying the speed and scenery. But when we arrived in a culturally rich ancient city like Tengchong, and saw how many people came out to cheer, it helped us push through. I think I’ll tell people around me to ‘go run, go to Tengchong.’”During the train ride to our destination, one of our members exclaimed, “The journey itself is the destination!” We truly enjoyed both the speed and the comfort, but what struck us most was the beautiful scenery we passed—especially today in such a culturally rich and historic city. When you step out of the carriage, you’ll better understand what we mean.The meaning of’“Running Is More Than Just Running.” I think I’ll tell the people around me to ‘go run, go to Tengchong.’”
To allow more runners to experience more professional marathon services,361°in addition to providing athletes with professional race gear, award ceremony outfits, and more, a “Dare to Surpass Yourself, Dare to Surpass10K”” pre-race training camp was held several days before the event, offering professional pre-race training services to “Tengma” participants while also allowing more consumers who did not join the Tengchong Marathon to experience its promoted “Running Is More Than Just Running” spirit. Many runners wore361° PRO-RUN 10K+professional running shoes during the training sessions,10Kand later brought those shoes to the Tengma course. Renowned runner Wei Deling said: “The Tengchong course requires running through forest parks, fields, and ancient towns, which adds a bit more challenge compared to ordinary road races. But361° these running shoes helped me complete it with ease, and I truly experienced the ‘more than just running’ feeling.”
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