Far Eastern Air's New &o_ Culture Season Debuts in Beitou – Fly and Get New &o_ Rice

▲ The Niigata Prefecture Tourism Association in Japan and Far Eastern Air Transport held a Niigata promotion event. (Photo / Provided by Far Eastern Air Transport)  

Reported by Yu-Chia-Yun, Taipei Correspondent

To help Taiwanese better understand Niigata, Japan, the Niigata Prefecture Tourism Association and Far Eastern Air Transport held the Niigata Tourism and Culture Festival on November 19th at the plaza of Beitou Metro Station in New Taipei City, inviting the public to enjoy Niigata’s snow activities, festivals, cuisine, and Japanese sake.

Taiwan’s most well-known “Koshihikari rice” is grown and produced in the Niigata Plain. Thanks to the high quality of the rice, as well as the pure snowmelt from the mountains and deep seawater from the Sea of Japan, Niigata also produces some of Japan’s most popular sake. At the Far Eastern Air Transport Niigata promotion event, there was also a unique 3D basket boat experience area and a ski experience zone, allowing visitors to try the boat ride featured in the Studio Ghibli film “Spirited Away” and to feel the winter charm of Niigata as described in Nobel laureate Yasunari Kawabata’s masterpiece “Snow Country.”

▲ Basket boat experience area. (Photo / Provided by Far Eastern Air Transport)

Far Eastern Air Transport has expanded into Japan and officially launched the “Taoyuan–Niigata” route on November 4th, 2016, with two flights per week. The early departure and late return flight schedule makes it the only direct, non-stop route on the market to the snow country and sake town. The 3.5-hour journey allows travelers to fully enjoy Niigata’s beautiful scenery, delicious food, and rich culture and history.ThisIn addition, Taiwanese travelers who take a round-trip flight on the Taoyuan–Niigata route operated by Far Eastern Air Transport before December 31st can receive an extra 1 kilogram of Niigata rice at Niigata Airport upon presenting their boarding pass and Taiwanese passport during the return trip.