Hot air ballooningHot air ballooning has multiple functions, including aviation sports competitions, exploration, leisure, aerial photography, high-altitude operations, meteorological detection, tourism, aerial advertising, geological and topographic surveying, as well as science education for young people. It is a popular sport abroad and an emerging sporting event in China. Hot air ballooning is suitable for people of all ages.
Commercial activities
Many savvy entrepreneurs around the world are willing to invest huge sums to sponsor hot air balloon races and expeditions. Companies such as Coca-Cola, Pepsi, TDK, Michelin, and Fortune Magazine all have their own large fleets of hot air balloons. Honda of Japan has sponsored a balloon race with hundreds of balloons in Japan for over a decade, and Kodak’s sponsorship of American hot air balloon competitions has grown to include more than 700 participating balloons. Over the past ten-plus years since hot air ballooning began in China, it has become increasingly popular, with entrepreneurs and flight enthusiasts following the development of this trendy sport from various perspectives.
Hot air balloon festivals
On June 15, 2007, the first Hot Air Balloon Festival in Haikou, China, was successfully held.
On the evening of April 25, 2008, the 2008 H1 China Hot Air Balloon Challenge and the Second Haikou Hot Air Balloon Festival opened.
From June 12 to 15, 2009, the "2009 Third Haikou Hot Air Balloon Festival & H1 China Hot Air Balloon Challenge," hosted by the Haikou Municipal People's Government and the China Aeronautical Sports Association, was held in Haikou.

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