Asia’s first FRIDAYS 2.0 new concept store – six dining atmospheres that are as delicious as they are photogenic

By / MOOK Scenic Spots Editorial Team

American restaurant TGI Fridays has launched a brand revitalization plan, and Taiwan’s FRIDAYS will also be the first in Asia to open the “FRIDAYS 2.0 New Concept Store” at TaiMall on July 24, emphasizing six uniquely styled dining zones and introducing nine new dishes that are as visually appealing as they are flavorful, along with promotions such as “Spend $1,000 and Get a Free Pork Ribs Platter on Opening” and “Opening Day Welcome Gift.”

The new TaiMall branch emphasizes a “multi-themed single venue,” featuring six distinctive dining zones — whether it’s a lounge-like relaxation space reminiscent of a hotel lobby, an elegant dining area suitable for business meetings or casual drinks, a themed dining zone adorned with bold American-style picture-frame walls, a bar counter area where guests can chat up close with bartenders, or an open kitchen zone where diners can watch their meals being prepared.

Each zone features different ceilings, lighting fixtures, tables and chairs, and flooring, allowing guests to choose the ambiance that suits their mood or dining companions. Additionally, the exterior offers a glass house dining area surrounded by large floor-to-ceiling windows, with bright natural light that brightens the eyes, and a wealth of elements making every corner highly photogenic.

In addition to the opening of the new concept store, from July 24 to September 17, all 13 TGI Fridays locations across Taiwanwill launcha limited-time menu of nine chef-inspired dishes, including the original appetizer “Double Cheese Spicy Chicken Wings with Elote Corn Tortilla,” which features golden, crispy garlic-herb chicken wings drizzled with double cheese white sauce and a specially made spicy tomato sauce, served rolled in Mexican corn tortillas for the perfect bite.

“Light Beer Basil Mussels” are cooked in a base of malty pilsner beer, enhanced with an original mustard broth, and carefully simmered mussels are served with garlic bread, dipping into the flavorful bottom sauce that is sure to whet your appetite.