Travel the world following an IKEA wardrobe—be your own life guide
Last updated 2026-09-25 — Adapted from the globally best-selling novel “The Days I Spent Writing in the Closet,” directed by Ken Scott of “Million Dollar Arm” fame, and starring “Indian Oscar Best Newcomer” Dunush, Cannes Best Actress Berenice Bejo from “The Artist,” and...
By MOOK Scenic Editor Team, compiled and reported
The globally best-selling novel “The Days I Spent Writing in the Closet,” adapted and directed by Ken Scott of “Million Dollar Arm,” and starring “Indian Oscar Best Newcomer” Dunush, Cannes Best Actress Berenice Bejo from “The Artist,” and “Captain Fantastic’s” Elsie Fisher, the touching new annual film “Follow the IKEA Closet on a Trip” hits Taiwanese theaters on June 22.
The globally best-selling novel “The Days I Spent Writing in the Closet,” adapted and directed by Ken Scott of “Million Dollar Arm,” and starring “Indian Oscar Best Newcomer” Dunush, Cannes Best Actress Berenice Bejo from “The Artist,” and “Captain Fantastic’s” Elsie Fisher, the touching new annual film “Follow the IKEA Closet on a Trip” hits Taiwanese theaters on June 22.
“Follow the IKEA Closet on a Trip” is not just about traveling—it also teaches you how to pick up girls at IKEA. (Photo provided by GAIA Entertainment, the same below)
The must-watch touching new film of the year, “Follow the IKEA Closet on a Trip,” features “Indian Oscar Best Newcomer” Dunush as magician Ajay on a wildly imaginative journey inside his wardrobe. After meeting his “soulmate” Marie at a French IKEA, Ajay immediately switches into “flirt mode,” completely winning Marie’s heart.
Cannes Best Actress Berenice Bejo (left).
The hilariously over-the-top wardrobe journey of the film’s protagonist Ajay will have audiences laughing out loud. Dunush, who plays Ajay, even guarantees that Ajay’s unique “IKEA flirting techniques” and creative romantic moves will amaze viewers—even “America’s Sweetheart” Elsie Fisher, who plays Marie, exclaimed, “That’s such a cute way to flirt!”
Pretend-play mini scenes are a highlight of the film’s flirting techniques.
In the movie, Ajay performs “couple skits” in every IKEA display area. In one living room, he says to Marie, a total stranger, “Honey, I can’t find my car keys—I’m going to be late for work!” He also asks her what she wants for dinner in the kitchen. These role-play scenarios gradually break down Marie’s defenses, and she even joins in on his humorous antics. Netizens are calling it: “So IKEA is actually a flirting hotspot.”
The IKEA flirting techniques invented by the film’s protagonist Ajay even won over “America’s Sweetheart” Elsie Fisher.
Berenice Bejo, the Cannes Best Actress who plays the celebrity Nelly in the film, ends up traveling to Italy when Ajay hides in her suitcase. Bejo laughed and said she was moved to both laughter and tears just reading the script. “Whether Ajay’s dream comes true in the end isn’t the point—the fact that he embarks on the journey and sees it through to the end is already an extraordinary achievement.”
Cannes Best Actress Berenice Bejo was moved to tears just reading the “Follow the IKEA Closet on a Trip” script.
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