Mom's Journal Editor
Mother’s Day Shopping Bonanza – to celebrate the annual “peak shopping season,” major department stores and retailers are rolling out incredible in-store gifts and unbeatable discounts on cosmetics, lingerie, small appliances, and kitchenware. Check out our Queen’s Gift Shopping List to find the perfect presents that are both practical and stylish for Mom!
[Friendly Reminder: Please refer to official announcements from individual merchants for detailed event information.]

Event Period: April 26, 2018 ~ May 1, 2018
Get a NT$200 gift voucher when you spend NT$5,000 or more within four days before the event kicks off, just by presenting your VIP card, silver card, kids’ card, or the Shin Kong Mitsukoshi app. Additionally, Shin Kong Mitsukoshi VIP cardholders who accumulate points and use designated bank credit cards to meet specific spending thresholds can exchange for limited-edition member gifts such as cookware and baking trays.
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Event Period: May 1, 2018 ~ May 13, 2018
Spend over NT$20,000 to choose one of three limited-edition gifts. For the first time, we’re collaborating with seven major banks for a 6% cashback promotion – spend NT$5,000 to get a NT$300 discount voucher. Zhongxiao Branch offers an “Happy Mommy” department-wide discount of up to 20% off, with limited-edition gifts such as shampoo and stainless steel lunchboxes for those who reach certain spending levels. Fuxing Branch gives free exchanges for specified brands with a Happy Go card upon reaching designated amounts. Dunhua Branch offers a limited “Love & Fragrance Bouquet” for those who spend NT$2,000 or more in a single day with a Happy Go card.
Event Period: Now until May 13
Spend NT$5,000 or more in a single day at any department to get a NT$500 merchandise voucher. Also enjoy the “Mamma Mia – Surprise Scratch-Off Goodies!” event: spend NT$12,000 or more to redeem a scratch card for a chance to win big prizes like air purifiers and multi-cookers.
Event Period: Now until May 14
Exclusive member benefits when binding your APP card – get store credits when you link your APP during the event. Female members get an extra NT$50. Buy a washing machine for NT$20,000 or more to receive a steam iron; buy one 3D eye massager, get one free. Early bird discounts are available for air conditioners – spoil Mom without limits!
Event Period: Now until May 16
Spend NT$3,000 or more cumulatively at any in-store counter in a single day to get NT$300 back. Use designated co-branded cards for an additional 1% unlimited cashback on all purchases. Plus, present your Dream Card and spend a set amount at any department to redeem a Sanrio in-store gift – perfect for Mom’s inner girl. Show any receipt for purchases from designated lingerie brands (regardless of amount) to get a coupon from Watsons at specified locations.
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This year’s Mother’s Day giveaways continue to focus on practicality, with department stores using “in-store gifts” to boost shopping enthusiasm. With amazing deals on cosmetics and home appliances, plus high-value bank cashback offers, now’s the perfect time to snag great bargains during the Mother’s Day promotion period.
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