Garrett’s popcorn queues at two branches wind down as brand exits Taiwan market
By MOOK Scenic Spots’ Kumiko, compiled and reported
The classic blue-striped tub of popcorn is the most memorable image of Garrett Popcorn. (Photo / Garrett Popcorn Shops, the same below)
Upon entering the Taiwanese market, Garrett specially invited Alex and Lee Yong-xian to promote the brand. The classic striped tubs caused a buying frenzy, with many people willing to queue for one to two hours. Later, its second Taiwanese branch opened at SOGO Fuxing, and its official fan page amassed 480,000 followers. Seasonal and festive-themed packaging, such as for Christmas, New Year, and cherry blossoms, were also introduced to attract customers.
On April 30, 2018, Garrett Popcorn posted a bilingual statement (Chinese and English) on its fan page, announcing the closure of both Taiwanese branches by the end of April. The message included words like “see you soon elsewhere” and “goodbye,” along with an image displaying the words “Thank You.”
Garrett Popcorn announced its closure on its official fan page.
While no specific reason was given for the closure, underwhelming sales performance was an expected factor. Both branches rarely saw queuing crowds, and the brand failed to establish a must-try reputation among Taiwanese consumers.Price competitiveness was also a significant issue.
The food and beverage market is highly competitive, with brands rising and falling at an accelerating pace. Even if a brand becomes wildly popular for a time, consistently attracting customers remains a major challenge.
Local dessert brand Shirakiba reportedly set to close at the end of May
》https://www.mook.com.tw/article.php?op=articleinfo&articleid=17942Share
This article is published by HowToTrip. Sharing and reposting are welcome — please credit the source.
Article URL: https://www.howtotrip.net/views-44728
Related Articles
- Shaoxing's "Grandpa Gourd" hangs the gourds back up: "If there are too many people, we'll interact less — just take a quick look from afar"
- Chinese authorities announce "reciprocal adjustment" to Japan visa fees — single-entry visa jumps from 2,250 to 16,750 yen!
- The "health stones" carried by a traveler were found to have radiation levels exceeding safety limits by a thousand times, potentially endangering fellow passengers on the same flight. Customs issues warning!
- Shenzhen Airport Issues Late-Night Notice: Unidentified Aerial Object Detected, Causing Widespread Flight Delays!
- “They only said it cost money after I opened the box and washed it!” 200g of grapes sold for 60 yuan on a high-speed train—12306 responds!
- Can't buy an airline ticket? Denied exit? Blocked from boarding? A large number of Chinese tourists have mysteriously become "discredited individuals"
- Adverse weather and economic fluctuations impact Colombia's coffee market
- Beach bathing area responds to 2 yuan/30 seconds fee for freshwater foot rinsing: Clearly priced!
- Taking off with an improperly closed cabin door? Wing malfunction? Multiple flights made emergency returns mid-journey!
- Experience the gifts of nature！ A countdown of the world’s ten most stunning coastlines