Australia. There's nothing else quite like it. Come experience it with us.
What’s your impression of Australia? The Sydney Opera House, beaches, or the warm sunshine? To help Taiwanese consumers better appreciate Australia’s charm, Tourism Australia launched a brand-new campaign on September 2 titled "Australia. There's nothing else quite like it," directed by renowned filmmaker Michael Gracey, successfully showcasing Australia’s uniquely sunny image.
Geoffrey Lipman, General Manager of Tourism Australia North Asia, stated that the core of this branding campaign is an interactive online map of Australia, made up of 3,500 photos and stories contributed by locals. Taiwanese consumers can visit http://www.nothinglikeaustralia.com/tw/index.htm to plan their own trip to Australia.
To complement the new brand campaign, Tourism Australia has created a Chinese-language interactive map of Australia, featuring 3,500 photos and experiences shared by locals. From September 2 to September 30, an online voting lottery will be held, with prizes including a copy of a well-known travel book.
Australia enjoys a pleasant climate and is a famous holiday paradise. (Image provided by Tourism Australia)
In addition, Tourism Australia has partnered with 19 travel agencies to offer a variety of Australian itineraries ranging from 7 to 23 days, as well as 4-day, 2-night flight-and-hotel packages, providing consumers with diverse choices.
"Australia. There's nothing else quite like it" campaign website: http://www.nothinglikeaustralia.com/tw/index.htm
"Australia. There's nothing else quite like it" TVC: http://www.youtube.com/user/carataugad#p/a/u/1/Onk2fBHKsPw
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