The Tourism Bureau of the Ministry of Transportation and Communications has this year developed tea-themed travel products centered around “Taiwan Tea.” Among them, tour groups from Japan, South Korea, Singapore, and Malaysia are coming to Taiwan to participate in the “Taiwan TEEA” experience from September 7–10. The “Taiwan TEEA” initiative focuses on tea-growing regions famous for “Oolong Tea” and “Black Tea,” and has planned five tea tourism routes suitable for international visitors. Since July, nearly 20 overseas tour groups — totaling over 400 international travelers — have successfully been sold and are coming to Taiwan to take part in the experience.
The “Taiwan TEEA” event incorporates experiences such as tea picking, tea tasting, DIY tea processing, local specialty cuisine, and cultural performances. Featured teas include Nantou Sun Moon Lake Black Tea, Hualien Ruisui Honey Black Tea, Taipei Wenshan Pouchong Tea, Chiayi Alishan High Mountain Tea, and Hsinchu Dongfang Meiren Tea. Specifically, the Tourism Bureau has designed a dedicated Sun Moon Lake Black Tea itinerary for Japanese travelers. The tour allows participants to taste Sun Moon Lake Black Tea and visit the tea plantations that are highly favored by Japanese visitors.
The “Taiwan TEEA” event marks the first time the Tourism Bureau of the Ministry of Transportation and Communications has packaged tea as the main tourism element in an international travel product. It is hoped that through this initiative, Taiwan’s tea tourism can become a long-term product offered by international travel agencies. At the same time, it is also hoped that international visitors will, through enriching tea experiences, fully enjoy Taiwan’s tea journey, gain an in-depth understanding of Taiwan’s tea homeland, and share these touching 100% Taiwan tea stories with family and friends.
For those interested in Taiwanese tea, you can visit the Tourism Bureau of the Ministry of Transportation and Communications website to explore related routes and experience the beauty of Taiwan’s tea together.
Tourism Bureau of the Ministry of Transportation and Communications Website: http://taiwan.net.tw
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