This year’s Taiwan Lantern Festival is held in Miaoli, and Xiao Pang is invited as the spokesperson. (Photo / Chen Yingzhen)
The entire song “100 Percent Happiness” captures the style of an international grand event through its lively melody, incorporating the tung blossoms that represent Miaoli’s beautiful city into the lyrics. The vibrant petals falling from the trees offer a glimpse of Miaoli’s mountainous landscape. Miaoli is also an important production area for LEDs, and the glow of LED lights reflects environmental consciousness while symbolizing Miaoli’s ambition to shine on the global stage. These two elements—most representative of the local culture—are integrated into the theme song of this year’s lantern festival, emphasizing “light” and “beauty,” and telling everyone that Miaoli is a 100% happy city that blends traditional culture, creativity, and technology.
Taiwan Salt Company has also launched a series of souvenirs in line with the event. (Photo / Chen Yingzhen)
“Xiao Pang” Lin Yu-chun also plays the role of a native son of Miaoli in the music video, sharing the beauty of Miaoli with friends around the world through the boundless internet. The video showcases how the spokesperson and the people of Miaoli are united in welcoming the event. It also captures the joyful atmosphere of family reunion during the Lunar New Year. In addition, the MV features Miaoli’s tourist attractions, such as the Hakka Grand Courtyard and Flying Cow Ranch, and presents scenes of traditional folk performances like the Night Light Dragon and Ten Drum Troupe, conveying the festive excitement of the Lantern Festival.
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