Another wave of point collection craze is here – Watsons is giving away Melody plush toys through point redemption! - HowToTrip

The trend of point-collecting keychain promotions from convenience stores has now spread to chain beauty stores. Watsons’ first point collection campaign of the year features a series of magical gemstone keychains inspired by beloved cartoon characters that are hugely popular in Japan and Hong Kong, as well as lucky crystals favored by local customers. The collection includes eight colors—white, blue, pink, red, green, yellow, purple, and brown—each representing health, good luck, love, career, wealth, and more. The “Hello Kitty & Kuromi Magical Gemstone Keychain” point collection campaign runs from now until April 26. Spend NT$150 to earn 1 point; collect 4 points to redeem a designated product, or pay an additional NT$29 to get one magical gemstone keychain.

The adorable Hello Kitty point collection keychain campaign kicks off today. (Image provided by President Chain Store Corp.)

Watsons stated that to enhance shopping enjoyment and added value, it broke new ground in the drugstore industry by launching a storewide point collection event, which has been well-received by female shoppers. In addition to collecting plush toys, categories such as skincare and wellness products have also been highly popular. With this “Hello Kitty & Kuromi Magical Gemstone Keychain” point campaign, not only has the quality of redeemable accessories been elevated, but it also combines locally favored crystals and good luck meanings. Moreover, the selection of exchangeable goods has been expanded to include more home-related items, so that while enjoying the fun of spending, consumers can also save money.

Following the point collection fever at convenience stores, drugstore chains are now offering keychain giveaways through point redemption. (Image provided by President Chain Store Corp.)

In addition, in response to common springtime skin issues such as dryness, allergies, and weakened immunity, Watsons has introduced various skincare product bundles and discounts focused on “moisturization.” Many items are available at 25% off when buying two, along with exclusive offers like buy one get one free, aiming to help consumers easily enjoy a healthy and beautiful lifestyle.