Generous help for women in choosing lingerie, Beijing Station launches “Prince’s Night”
Last updated 2026-10-01 — Whenever passing by the lingerie section in department stores, it’s rare to see male customers enter, but now department store operators are doing the opposite by hosting a “Prince’s Night,” open exclusively to men. Shoppers receive a Kavalan whisky as a gift—spend over 1,000...
Whenever passing by the lingerie section in department stores, it’s rare to see male customers enter, but now department store operators are doing the opposite by hosting a “Prince’s Night,” open exclusively to men. Shoppers receive a Kavalan whisky as a gift—spend over 1,000 and get an instant 200 discount. The customer who spends the most can also win an executive deluxe room voucher at The Regent Taipei and 100 condoms, making for quite a creative event.
It’s not often seen in Taiwan for men to buy lingerie for women. (Image provided by Taipei Q Square)
Ko Su-yin, General Manager of Taipei Q Square, said that this year’s Q Station Queen’s Festival has received an enthusiastic response. To celebrate, they are holding a “Prince’s Night” in the lingerie section on April 29 (Friday) from 7:00–9:00 PM, encouraging men to “do whatever it takes for the queen, because that’s what princes are for.” That evening, only male Q Card holders will be allowed in the 2F lingerie area. All purchases come with a free bottle of Kavalan whisky soda and a bottle of Kavalan whisky cola. Spend over 1,000 and get an instant 200 discount (and so on), and the discounted amount can also be used toward the storewide offer of spend 4,000 and get 200 back, doubling the rewards. The scene of only “gentlemen” shopping for lingerie in the lingerie section promises to be quite amusing.
Beijing Station is holding a series of events for the “Queen’s Festival” in April.
In addition, Beijing Station has partnered with The Regent Taipei. The top spender during “Prince’s Night” will receive an overnight stay in an executive deluxe room at The Regent Taipei, allowing the prince to bring the queen to stay happily together, plus 100 condoms as a bonus. There will also be a “Cup Size Comparison Fun Contest” during the event, where the winner will receive one “fun condom.”
Taipei Q Square: http://www.qsquare.com.tw/
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