Happy Birthday, OPEN Xiaojiang (OPEN)! Enjoy 50% off coffee and Slurpees on 7/11

By Chi Binghui, compiled and reported

July 11 is not only the 23rd anniversary of 7-ELEVEN but also the 6th birthday of its popular mascot, OPEN Xiaojiang. In addition to over 70 limited-edition birthday items available at stores nationwide, customers can enjoy 50% off medium and large cups of CITY CAFE iced coffee and Slurpees on that day. Don’t forget to visit 7-ELEVEN on 7/11！

7-ELEVEN has a total of 25,000 employees, including back-end staff and store personnel. July 11 is designated as “7-ELEVEN DAY: Working Side by Side.” Every year on this day, employees of all levels work together on the front lines in stores, serving customers and chanting “Welcome!” together. This allows back-end staff to experience the hard work of store employees through tasks such as restocking drink displays, cleaning windows, replenishing goods, and handing out CITY CAFE. Beyond store operations, the spirit of 7-ELEVEN DAY extends into the community, with regional clean-up activities carried out to help create a cleaner and more pleasant living environment for residents.

On July 11, enjoy 50% off medium and large cups of CITY CAFE iced coffee and Slurpees. Additionally, from 7/11 to 7/20, customers can log in via the 7-ELEVEN Facebook page or the 7-ELEVEN APP to redeem a serial number and receive a free birthday tea-flavored egg (limited-time offer). Last year, a total of 150,000 eggs were given out, and with the increasing use of smartphones this year, the number is expected to hit a new high.