Three Spring-Limited Sakura-Themed Desserts: Must-Try Popular Snacks from Japanese Convenience Stores
Last updated 2026-11-13 — When cherry blossom season arrives, many sakura-themed goods and foods hit the market. Japanese convenience store LAWSON regularly launches sakura desserts (h\スワィツ), a must-try when traveling in Japan to enjoy the blossoms. ...
By MOOK Scenic Spots / Reported by Kumiko
When cherry blossom season arrives, many sakura-themed goods and foods hit the market. Japanese convenience store LAWSON regularly launches sakura desserts (ha-suuitsu), a must-try when traveling in Japan to enjoy the blossoms.
Sakura mochi. (Photo / LAWSON)
1. Sakura Mochi
Sakura mochi is a popular sakura dessert every year. This time, it uses an improved variety of rice, with a filling made from Hokkaido red beans, taking the deliciousness to the next level. Priced at 150 yen.
2. Sakura Perfume Jelly
With its pink, transparent watercolor-like appearance, this jelly has received high praise since its launch in the summer of 2017. It contains essence extracted from domestically grown Japanese cherry blossom petals, offering a delicate and elegant sakura fragrance, along with a chewy texture that’s a favorite among dessert lovers. Priced at 150 yen.
Sakura Perfume Jelly. (Photo / LAWSON)
3. Sakura Matcha Roll Cake
This dessert was jointly developed by LAWSON and a team selected through a competition held by Nagoya Culinary Professional School. Featuring sakura-pink sauce, green matcha flavor, and white fresh cream, it represents the Western-style cake among the three desserts. Priced at 210 yen.
Sakura Matcha Roll Cake. (Photo / LAWSON)
These three desserts allow you to enjoy the vibes of spring and the cherry blossom season as limited-time offerings. They went on sale on February 20th—don’t miss out on trying them during your recent trip to Japan to see the blossoms.
Welcome the Pink Sakura Season: Starbucks’ Spring-Limited Drinks and Goods Are Here
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