Creating a Purple Legend: Lavender Cottage Celebrates Its 10th Anniversary
By Chi Binghui, compiled and reported
Many people know that Lavender Cottage was the dream of its two founders—Huijun and Tingfei. Since its establishment in 2001, it will soon celebrate its 10th anniversary. Starting with just three employees, it now welcomes over a million visitors annually. Its reach has expanded to cafes, homestays, and even the wedding industry. This success comes from transforming the leisure industry into a “happiness industry,” touching the hearts of more consumers.
Lavender Cottage has passed ten years. (Photo provided by Monochrome Editorial Office)
Wang Cunhuang, CEO of Lavender Cottage, said that 7–8 years is the make-or-break threshold for Taiwan’s leisure industry. But Lavender Cottage has never wavered from its core values. Profit is not the ultimate goal; instead, it aims to connect with the emotional side of life, pursuing simple, genuine happiness and joy. It also positions itself as a “happiness enterprise centered on design and driven by altruism,” hoping that the world will be a little different because of Lavender Cottage, continuing the entrepreneurial spirit of the two women.
During the past decade, it has successively established three Lavender Cottage locations, the Herborist Shop for self-owned merchandise, the Tonghua Village Hakka Restaurant, two Slow Life homestays (both domestic and international), and the Heart’s Garden wedding business. In the next ten years, it hopes to preserve the original entrepreneurial spirit of the two women while enhancing employees’ innovation capabilities.
From left: CEO Wang Cunhuang, founder Lin Tingfei, and founder Zhan Huijun. (Photo provided by Lavender Cottage)
To celebrate its 10th anniversary, each branch is also offering various promotions and activities on November 9. Birthday guests can enjoy a free meal, and those with birthdays in the same month can receive a complimentary drink. The public is also invited to release happiness balloons and join the birthday celebration to welcome the next happy decade.
Celebrating 10th Anniversary Event: www.lavendercottage.com.tw/event.php?action=1&product_id=1319450827
Lavender Cottage: www.lavendercottage.com.tw/lavender_login.php
Share
This article is published by HowToTrip. Sharing and reposting are welcome — please credit the source.
Article URL: https://www.howtotrip.net/views-41806
Related Articles
- Shaoxing's "Grandpa Gourd" hangs the gourds back up: "If there are too many people, we'll interact less — just take a quick look from afar"
- Chinese authorities announce "reciprocal adjustment" to Japan visa fees — single-entry visa jumps from 2,250 to 16,750 yen!
- The "health stones" carried by a traveler were found to have radiation levels exceeding safety limits by a thousand times, potentially endangering fellow passengers on the same flight. Customs issues warning!
- Shenzhen Airport Issues Late-Night Notice: Unidentified Aerial Object Detected, Causing Widespread Flight Delays!
- “They only said it cost money after I opened the box and washed it!” 200g of grapes sold for 60 yuan on a high-speed train—12306 responds!
- Can't buy an airline ticket? Denied exit? Blocked from boarding? A large number of Chinese tourists have mysteriously become "discredited individuals"
- Adverse weather and economic fluctuations impact Colombia's coffee market
- Beach bathing area responds to 2 yuan/30 seconds fee for freshwater foot rinsing: Clearly priced!
- Taking off with an improperly closed cabin door? Wing malfunction? Multiple flights made emergency returns mid-journey!
- Experience the gifts of nature! A countdown of the world’s ten most stunning coastlines