2012 Fashion Forward: JANSPORT’s New Backpacks Hit the Market
The beloved American backpack brand JANSPORT has unveiled its 2022 new collection, Up！ Long celebrated for its iconic school backpack series that took the world by storm, JANSPORT’s latest line features a range of eye-catching new colors that exude a youthful, lively vibe. This season also introduces reversible backpacks, where each design boasts two distinct styles—one on each side—giving you the fun freedom to switch up your look and showcase your unique personal style anytime, anywhere！
Experience versatile style with this reversible side backpack that lets you change looks in an instant—perfect for young trendsetters ($1800). (Photo provided by JANSPORT)
The newly launched reversible backpacks are designed around the concept of two completely different bold styles on each side. The large main compartment offers flexible storage options to fit all your essentials, while the practical front pocket allows for easy access to small items. The updated school backpack series retains the classic horseshoe-shaped design, along with the traditional large main compartment and front organizer pockets, and comes in multiple fresh color options to satisfy your desire for variety.
2022’s new school backpack colors are here—on the left, the colorful zebra stripe series ($1200), and on the right, the purple Hawaiian series ($1200). (Photo provided by JANSPORT)
America’s leading backpack brand, JANSPORT, was founded in 1967 in Seattle, Washington, by three outdoor enthusiasts who developed an elastic aluminum-frame backpack that won a design competition. In 1984, when climbers carrying JANSPORT backpacks reached the summit of Mount Everest’s North Face, the brand became synonymous with world-class backpacks. Its comfortable, shoulder-strapped designs have since become a staple of fashion and function for today’s youth.
JANSPORT Taiwan Official Website: www.jansport.com.tw
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