London Olympic merchandise goes on sale online

By Wei Ruiwei, compiled and reported

In less than half a year, the London Olympics (2012/7/27) will kick off. In addition to venue preparations and security drills, the organizers have also started listing eye-catching (and money-making) commemorative merchandise online, allowing people to browse, place orders, and pay without borders—with deliveries sent straight to their doors.

The online store offers a wide range of items, including clothing, socks, mugs, tote bags, mascots, toys, household goods, sports equipment… Products featuring the British flag, Olympic mascots, or Olympic logos are especially collectible. There’s also a dedicated Mascot section for the uniquely adorable 2012 London Olympic and Paralympic mascots—Wenlock and Mandeville.

Wenlock and Mandeville symbolize two highly energetic athletes, embodying elements representative of both Britain and the Olympics. Wenlock’s head is designed in the shape of the Olympic Stadium roof, while the light on his forehead draws inspiration from the lights on London black cabs. His eyes resemble camera lenses, capable of documenting every place he visits and everything he sees. The three sharp spikes on his head represent the podiums for gold, silver, and bronze medalists at the Olympics, aiming to inspire all athletes to give their best and achieve the highest honors. His wrists are adorned with the five Olympic rings, symbols of friendship.

Mandeville’s eyes also represent camera lenses, recording the places he visits and the things he sees. The fork-like shape on his head is the emblem of the Paralympics. His hands and tail are designed using aerodynamic principles, representing his ever-energetic athletic spirit. The timer on his wrist serves as motivation to help him maintain—and even break—his personal records. The light on his head is also inspired by the lights on London black cabs, illuminating everywhere he goes. Customers who wish to purchase items can visit The London 2012 Shop official website, add desired products to the shopping basket (Basket) in the upper right corner of the page, and proceed to Checkout to complete the transaction following the online instructions. Deliveries typically arrive within about a week. For returns or exchanges, it is recommended to first contact the seller via email to confirm the return or exchange details upon receiving the items, and to process the request within 14 days (excluding swimwear, underwear, towels, jewelry, bedding, and similar items).

For London Olympic-related merchandise, visit The London 2012 Shop (shop.london2012.com). For shopping policies and service details, please refer to the FAQs section at the bottom of the webpage.