Nikon’s Ethan Hawke & Gwei Lun-mei Dual Endorsement Marks Launch of D3200

Written by / Wei Ruwei, compiled and reported

Japanese camera giant Nikon, through its Taiwanese distributor Guo Xiang Trading, announced today (April 19) its 2012 brand dual ambassadors—Ethan Hawke and Gwei Lun-mei. This is the first time a camera brand has used both male and female figures to represent the various possibilities between cameras and people. Additionally, the company unveiled the upcoming Nikon D3200 DSLR, set to hit the market in May this year.

Weighing approximately 505 grams, the Nikon D3200 is the world’s first DSLR digital camera to support apps. Through the wireless adapter WU-1a, users can connect to a smartphone, remotely control shooting, and upload images to social networks or send them via email. With a 24.2-megapixel sensor—the highest resolution in its class—it also boasts an ISO sensitivity of up to 12,800 and supports over 70 NIKKOR lenses. In addition to Full HD video recording, it offers continuous autofocus during video capture and allows for external microphone use. The suggested retail price is $700 USD (approximately NT$20,642).

Lin Heng-mei, Deputy General Manager of Guo Xiang Trading’s Electronics Imaging Division, said: “Nikon has ranked No. 1 in interchangeable lens camera sales for four consecutive months. The Nikon D3200 combines photography, videography, and sharing—it’s not just a camera, but a tool that unlocks more possibilities in expressing one’s lifestyle. Even for those unfamiliar with DSLRs, the built-in user-friendly guide in the D3200 helps users learn how to capture their desired images.”

The dual ambassadors’ online teaser ad starring Ethan Hawke and Gwei Lun-mei premiered today on YouTube. For more information, visit the Nikon Taiwan Facebook fan page or the official Nikon website: www.coolpix.com.tw.

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