Hilltop launches summer functional apparel with Cold Black technology for UV protection and heat resistance

This summer is especially hot ! Coupled with rising fuel and electricity prices, "cool clothing" has become a new choice for consumers to beat the heat. It is estimated that sales of cool - feeling functional apparel this year could reach millions of pieces, presenting huge business opportunities. Hilltop, a leading domestic brand in outdoor leisure, has launched a new summer functional apparel with a healthy concept. In addition to the comfort and coolness of ordinary cool - feeling clothing, it also has health functions such as UV resistance, antibacterial deodorization, and nano - stain resistance. It provides comprehensive protection against common skin problems in summer and is especially suitable for outdoor leisure enthusiasts who like to engage in activities in the scorching summer.

Fang Shuowei, the marketing management department manager of Hilltop, said that Hilltop has always been committed to serving outdoor leisure enthusiasts as its top priority. Summer can be regarded as the peak season for outdoor leisure. Hilltop hopes to use high - tech functional materials and combine this summer's trendy designs to provide consumers with the healthiest, most comfortable, and most beautiful clothing. There are numerous cool - feeling and cool - sense clothing on the market. With over 20 years of experience in developing outdoor travel clothing, Hilltop has specially developed a series of summer clothing with health functions. In addition to being cool, it also provides the best protection for the skin and the body.

To address the threat of extremely strong ultraviolet rays in summer, Hilltop's functional apparel this summer not only has UV - resistant functions, but the UPF index of UV resistance also reaches above 30, truly protecting the skin from ultraviolet radiation. The moisture - wicking and quick - drying function can effectively avoid the risks of mold and eczema. The nano - stain - resistant material has a unique fine structure, which prevents stains from adhering and makes them slide off directly from the surface of the clothing, avoiding dirt and bacteria from adhering to the body. The silver - fiber material has a permanent antibacterial deodorization function, reducing the problems of sweat odor and body odor that are common in summer.

The "Cold Black" technology is the most distinctive function of Hilltop's summer clothing. It subverts the characteristic that black clothing usually absorbs heat easily. Hilltop's "Cold Black" functional apparel can not only reflect the heat energy of sunlight but also block ultraviolet rays at the same time, achieving the UV - resistant effect of UPF30. In the future, you no longer have to worry about dark - colored clothing absorbing heat easily in summer. Just put on Hilltop's "Cold Black" functional apparel to create the coolest and most masculine summer look!

In addition to having health functions, Hilltop's clothing also takes different urban styles as the design theme each season to present different styles. In line with the upcoming London Olympics, Hilltop's 2012 summer clothing takes British style as the main design theme, combining outdoor leisure functions with urban - style designs. It has a slim - fitting cut, uses a large number of plaid and patchwork patterns, and adopts bright and contrasting color schemes to present a lively and energetic academic style.

Hilltop will also launch a mid - year promotion from now until July 16. All clothing in the store will be discounted by at least 25% off, which is the best time for outdoor leisure enthusiasts to buy clothing.

Hilltop

http://www.hilltop.tw