AirAsia: More Likes, More Discounts – Win Round-Trip Tickets!

By MOOK Scenic Spots Family Travel Life Network, Reported by Li Mei? (compiled and reported)

 

A wave of low-cost airline fever is sweeping the globe, with 11 low-cost carriers now operating in Taiwan. AirAsia, the Asian low-cost airline that has been named “World’s Best Low-Cost Airline” for four consecutive years, has invested nearly tens of millions this year, combining advertising, PR, social media, and TV media resources to launch its first-ever “The More You Like, The More You Save” campaign. The discount rates for flights to five major global travel destinations will be decided by the public vote. Moreover, what has travel enthusiasts buzzing is that simply by sharing the campaign on Facebook, you could win a free round-trip ticket – a rare opportunity!

AirAsia’s “The More You Like, The More You Save” campaign lets the public decide the discount rate for flight tickets. (Image provided by AirAsia)

“Traveling the World on a Budget” has recently become a hot topic among young backpackers, and low-cost airlines have naturally become the top choice for travel. AirAsia is committed to its founding brand belief of “Everyone can fly!” Recognizing the strong influence of social media among younger audiences, it chose Facebook as the platform for the campaign. Creatively integrating the commonly used “Like” and share functions, the campaign offers discounts while also boosting the popularity of its fan page.

 

For this campaign, AirAsia has specially selected five destinations for travelers: “Melbourne,” “Phuket,” “Langkawi,” “Penang,” and “Perth.” For popular working holiday spots among young people—such as Australia’s “Melbourne” and “Perth”—AirAsia leverages their world-renowned extreme sports culture, promoting them with eye-catching posters and humorous short videos to encourage everyone to break free and fly toward a new version of themselves!

 

So far, the campaign has received an enthusiastic response from fans, with the five travel cities accumulating over 22,000 “Likes.” Until May 31st, consumers who participate in “AirAsia: The More You Like, The More You Save” and vote for their favorite city to fly to can enjoy up to 20% off on flight tickets. By sharing the campaign page, they also have a chance to win a free round-trip ticket for two!

 

 

● Read more: 2013 MOOK Selection – Top Luxury Travel Exhibition

http://event.tripass.net/travel-luxury-fair/main.html

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