The classic French patisserie Ladurée unveils its popular macarons with a fresh breeze
Last updated 2026-11-09 — The renowned French patisserie brand Ladurée will open at Breeze Center on September 12th. Many dessert lovers visiting France or Japan make it a point to stop by Ladurée. Following its opening at Harbour City in Hong Kong’s Tsim Sha Tsui late last year, the brand is once again expanding in Asia—this time landing at Taipei’s Breeze Center. This is great news for fans of sweets, macarons, and the charm of the Ladurée brand.
Written by MOOK Travel Life Network’s Zhang Yingying
The well-known and historic French patisserie Ladurée will open at Breeze Center on September 12th. Many dessert lovers who visit France or Japan make a point to stop by Ladurée. After opening at Harbour City in Hong Kong’s Tsim Sha Tsui late last year, the brand is once again expanding its footprint in Asia with its arrival at Taipei’s Breeze Center. For those who love sweets, macarons, and the allure of the Ladurée brand, this is fantastic news.
Ladurée’s most famous macarons, paired with the brand’s exclusive gift boxes, are beloved for their French romantic style. (Photo credit: Ladurée)
Founded in 1862, Ladurée is a famous French institution. Some say, “If you haven’t tried Ladurée, you haven’t truly been to Paris,” which shows just how beloved its pastries are and how well they capture the romantic essence of Paris. In 2008, LADURÉE opened its first Asian store at Mitsukoshi in Ginza and has since continued to create a craze in Japan. The brand’s cosmetics, skincare, stationery, and household goods have also become hugely popular.
Caption: Ladurée keychain. (Photo credit: Ladurée)
This time, Ladurée’s presence at Breeze will feature macarons, chocolates, jams, teas, and other products as its main offerings. Among them, Les Marquis de Ladurée chocolates are the brand’s newest line. There will also be lifestyle accessories such as keychains, fragrances, and candles. Although the full product range hasn’t been introduced yet, it has already sparked enthusiastic discussions among netizens and dessert enthusiasts. On the side of Breeze Center near Fuxing South Road, close to the main entrance, you can see the brand’s preparatory partitioning before the opening, where the upcoming Ladurée counter is being set up. The neoclassical style makes you feel as if you’re in the elegant and dreamy Palace of Versailles. The counter is entirely made of white marble, promising a luxurious and grand aesthetic.
The still-under-preparation Ladurée counter at Taipei’s Breeze Center. (Photo by Zhang Yingying)
Ladurée’s Violet Room fragrance. (Photo credit: Ladurée)
In Japan, the brand has also collaborated on products with Albion, MARK`S, Hello Kitty, Uniqlo, and others, continuously generating buzz and satisfying fans who love the Ladurée-style desserts. It has also inspired a collecting trend among travelers visiting Japan. And for those traveling in Europe, especially Paris, bringing back a box of Ladurée macarons as a souvenir is practically a must. Now that Ladurée has arrived in Taipei, it’s undoubtedly the best news this autumn for fans of the brand and those who want to buy its treats nearby.
Ladurée mini candle ‘Violet & Caramel’. (Photo credit: Ladurée)
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