New brand from Wang Group: A meat lover's paradise — Affordable five-star steak rice that's simply irresistible

▲ CooK Tender Steak.

Reported and photographed by Huang Shih-yuan, Taipei

The latest brand from the Wang Group, "CooK BEEF!, will officially open on February 5. The brand concept combines classic Western steaks with the iconic Eastern staple of rice, aiming to create five-star steak rice at an affordable price. Its five main dishes are priced between NT$220 and NT$320.

The five main dishes include beef, pork, and duck, namely CooK Tender Steak, Jazz Rose Steak, Wild Veal Ribs, Rockin’ Cherry Duck, and BBQ Tatu Pork. The signature dish is the CooK Tender Steak — a medium-rare pink steak that has been sous-vide cooked, then sliced into 1 cm thick pieces and neatly arranged over Taiwan’s Zhuoshui rice, topped with a semi-runny egg to satisfy many people’s cravings for meat.


▲ Jazz Rose Steak.

The Wild Veal Ribs are made with New Zealand veal that is naturally grass-fed and free-range, with only two ribs available per cow. They are served with a 75°C water-bath sous-vide egg — dipping the ribs in the egg enhances the flavor. The Jazz Rose Steak features USDA Choice beef thinly sliced at 3 mm and stacked in layers, topped with the chef’s special scallion salt sauce. The Rockin’ Cherry Duck uses Yilan cherry duck with traceable production, seared at 280°C to achieve a golden, crispy skin paired with a slow-cooked black diamond mulberry sauce that takes six hours to prepare. The most affordable option is the "BBQ Tatu Pork" at just NT$220, featuring “golden six taels” pork — only 200g per pig — known for its tenderness.


▲ Wild Veal Ribs.

Chen Ya-ning, brand manager of CooK BEEF!, said that light meals, single-item focus, and fast fashion were among the key concepts considered when developing the new brand. In the end, the team decided to combine Western steak with Eastern rice to create CooK BEEF!. Building on the group’s existing strengths in the steak category, they set the goal of creating five-star steak rice. “Five-star” also sounds like the Taiwanese phrase meaning “to save money.” The affordable pricing is designed to meet current consumer needs, making it a place worth visiting often. In the future, CooK BEEF!, will accelerate the launch of new products, including limited-time offerings and upgrade add-ons.

While most restaurants in the market currently emphasize charcoal-grilled dishes…<饭品牌，CooK BEEF!酷必主厨吴威勋对五分熟粉红色肉质的牛排仍有所坚持，曾经在王品牛排、西堤牛排、原烧优质原味烧肉等品牌累积了15年研发厨艺的吴威勋，为了让牛排从第一口到最后一口熟度与软嫩口感都能保持到最后，选用Sous-vide低温烹调的牛排加以研发成为此品牌的主角。

Address: No. 33, Section 5, Zhongxiao East Road, Xinyi District, Taipei City
Phone: 02-27654147


▲ Rockin’ Cherry Duck.


▲ BBQ Tatu Pork.