Visit the travel fair to see Takeshi Kaneshiro and take photos with him under a big tree while sharing tea.
Last updated 2026-09-25 — EVA Air officially joined the Star Alliance this year, connecting with international airlines worldwide. To showcase an international perspective, the airline specially invited Takeshi Kaneshiro, in his role as an “international traveler,” to reinterpret the meaning of travel...
Text / Compiled and reported by Zhang Yingying, MOOK Travel Life Network
EVA Air officially joined the Star Alliance this year, connecting with international airlines worldwide. To showcase an international perspective, the airline specially invited Takeshi Kaneshiro, in his role as an “international traveler,” to reinterpret the meaning of travel. The advertisement sparked widespread discussion when it aired in June and continued to draw attention at EVA Air’s booth during the Taipei International Travel Fair, where many visitors stopped to look, take photos, and pose for pictures.
EVA Air’s booth successfully captured attention with a large screen playing the advertisement featuring Takeshi Kaneshiro. (Photo / Zhang Yingying)
The large screen area continuously played the I SEE YOU series advertisements, along with behind-the-scenes footage of the ad shoot.
The popular scene of sharing tea under the tree in the advertisement allowed visitors to take commemorative photos with the on-screen Takeshi Kaneshiro. (Photo / Zhang Yingying)
The scenes shot in Taitung in the advertisement caused Wan’an’s Brown Highway in Taitung to become an overnight sensation, turning it into the most talked-about attraction of the year. EVA Air cleverly arranged for visitors to appear in the same frame as Takeshi Kaneshiro, creating the illusion of enjoying tea and shade under the tree together. This drew many fairgoers to take photos with the ad's Takeshi Kaneshiro.
The image of Takeshi Kaneshiro from the advertisement once again became a highlight of the exhibition. (Photo / Zhang Yingying)
The collaboration between EVA Air and Sanrio’s Hello Kitty was also a highlight of the booth, featuring pink-themed decorations with Sanrio cartoon characters. In addition, merchandise co-branded by EVA Air and Hello Kitty was on display.
Co-branded Hello Kitty livery aircraft and Hello Kitty displays at the EVA Air booth. (Photo / Zhang Yingying)
EVA Air is currently running the “All Aboard the Cheers!” campaign where everyone has a chance to win flight tickets. The Hello Kitty livery aircraft promotion, “Golden Joy Collection II,” offers opportunities to win flight tickets and Hello Kitty merchandise through the online event. Details can be found at the travel fair or on the EVA Air official website. The Taipei International Travel Fair will run until October 21.
◎ Related reading: Taipei International Travel Fair kicks off – short-haul trips for under NT$10,000, long-haul trips save thousands
》》》http://goo.gl/uOwwZu
Merchandise co-launched by EVA Air and Hello Kitty, with Hello Kitty and Dear Daniel dressed in flight attendant and pilot uniforms. (Photo / Zhang Yingying)
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