Tokyo, Japan, remains the top overseas travel destination loved by Taiwanese
Last updated 2026-09-25 — With the year-end travel season approaching, Mastercard's latest "Consumer Purchase Intentions Survey – Travel" reveals that 95% of Taiwanese people plan to travel abroad within the next year, with 18% hoping to...
By MOOK Travel Life Network, Chen Guanxin, compiled and reported
As the year-end travel season approaches, Mastercard's latest "Consumer Purchase Intentions Survey – Travel" indicates that 95% of Taiwanese citizens plan to travel abroad within the next year, and 18% of them hope to increase the frequency of their overseas trips. Japan remains the most desired destination. The average spending per overseas trip is about NT$23,000, with transportation and accommodation accounting for over 50% of total expenses, and 60% of respondents prefer to use credit cards for payments.
Japan once again tops the list as the favorite overseas travel destination for Taiwanese, with Tokyo being the most desired city in Japan. (Image provided by Mook Editorial Department)
The primary purposes for Taiwanese people traveling abroad are sightseeing (76%), trying foreign cuisine (61%), and relaxing (59%). Japan (61%) is the top choice for Taiwanese travelers, followed by the United States (33%) and mainland China (31%). If given the chance to travel abroad for free, Taiwanese people most want to go to Tokyo, ahead of any other city in the world. Notably, Japan (36%) is also the most aspirational overseas travel destination among all Asia-Pacific respondents, followed by Australia (33%) and the United States (30%).
In this survey, the United States is the second most chosen overseas destination for Taiwanese travelers. (Image provided by Mook Editorial Department)
The survey shows that 90% (88%) of Taiwanese people have traveled domestically within the past year, and over 50% (53%) have traveled abroad. Among the remaining 47% who did not travel abroad, the main reasons were limited funds and time. 95% of respondents plan to travel abroad as much or more than they did in the previous year, which is close to the proportion planning domestic travel (96%). Among those planning to travel abroad, 18% hope to increase the frequency of their overseas trips, an 8% increase from last year, indicating a growing desire among Taiwanese people for more international travel opportunities.
Mainland China is the third most chosen destination for Taiwanese when traveling abroad. (Image provided by Mook Editorial Department)
In 2013, the average spending per person on overseas travel was approximately NT$23,000, with transportation (33%) and accommodation (25%) being the major expenses, accounting for over 50% of total spending. When it comes to payment methods for overseas travel, over 60% of Taiwanese people use credit cards to pay for transportation and accommodation, while the use of credit cards and cash for shopping is similar. Other expenses such as food, leisure activities, and local transportation are mostly paid in cash. Regarding sources of travel information, travel agencies remain the primary source (70%), while online resources including online travel information (50%), airline websites (36%), and social media (36%) are also commonly used by respondents.
● Further Reading:
Foreigners’ picks: Top 20 coolest attractions in Japan
http://goo.gl/tjZQhW
Besides sightseeing, up to 60% of respondents listed trying foreign cuisine as a main purpose of traveling abroad. (Image provided by Mook Editorial Department)
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