Dirty Chocolate Bread Also Available in Taiwan – A Viral Hit Sweeping China and Korea

By MOOK Scenic Spots Chen Wenlin | Compiled Report
 
The currently popular "dirty chocolate bread" (脏脏包), which gained fame in Korea, has not only spread to cities like Shanghai and Beijing but also become a favorite topic among many internet celebrities. This bread is coated with chocolate sauce on the outside and sprinkled with cocoa powder. Taking a bite leaves your mouth covered in cocoa and chocolate, sometimes even smudging your clothes with its dark, messy appearance. Many find the "dirty chocolate bread" creative and incredibly satisfying with its rich chocolate flavor in every bite. Since its launch, it has sparked endless online discussions. Now, you don’t have to travel abroad to try this fun treat — it’s available in Taiwan too!

The dirty chocolate bread was first launched by the stylish Korean-style bakery café Our Bakery. It was later imitated by bakeries in Shanghai, Beijing, and other cities, sparking a trend of trying the bread. Not only did people rush to post their "dirty photos" showing chocolate-covered mouths and hands after eating, but celebrities like Tanya Chua and Rene Liu also shared photos and live streams of themselves enjoying the bread. Now, Taiwan’s semeur圣娜 is joining the "dirty" trend with a brand-new product called "Dirty Haha" (脏嘻嘻), which will go on sale starting February 9 at six major locations: Nangang, City Hall, Xinyi, North Station, Station Front, and North Xindian. With a daily limit of fewer than 100 pieces, it’s in high demand.

Dirty Haha uses Danish bread, with the first layer being French cocoa Barry cocoa powder, the second layer featuring Belgian Callebaut chocolate at 70.5%, and the third layer filled with French cocoa Barry chocolate sticks. The overall taste is bittersweet and is expected to be a hit among chocolate-loving dessert enthusiasts.
 
【Info】
semeur圣娜 Dirty Haha (脏嘻嘻)
Price: 88 TWD each
Release Date: February 9
Selling Locations: semeur圣娜 Nangang, City Hall, Xinyi, North Station, Station Front, and North Xindian — six locations in total
※ Limited to 100 pieces per day