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The Hokkaido Food Festival, part of the Japan Tourism & Products Exhibition, kicks off this week

Published: 2026-09-25 👁 100 views
Last updated 2026-09-25 — The annual Japan Tourism & Products Exhibition will be held at Taipei Main Station from June 27 to 29, where local tourism representatives from various regions in Japan will bring a wealth of prizes and activities to help more Taiwanese visitors learn about and fall in love with Japan...



The annual Japan Tourism & Products Exhibition will take place at Taipei Main Station from June 27 to 29. Local tourism organizations from different parts of Japan will offer a variety of prizes and activities to give more Taiwanese travelers a chance to understand, appreciate, and develop a fondness for Japan. Enthusiasts of Japanese travel can take this opportunity to explore and gather travel information, as well as discover authentic local specialties from across Japan.

Japan Tourism & Products Exhibition kicks off at Taipei Main Station. Photo from the 2013 event. (Photography / Chang Ying-ying)

In addition to giving away small gifts from various regions and hosting tasting events, the exhibition aims to fully showcase the charm of different parts of Japan. The stage area will feature exciting performances such as Japanese dance for the Taiwanese public. Even better, there’s a stamp-collecting campaign during the expo where you can exchange stamps for gifts, and you might even win a round-trip ticket to Japan. We sincerely invite the Taiwanese public to come and experience the “diverse” aspects of Japan.
 
 
【INFO】
2014 Japan Tourism & Products Expo
Event Dates: Three days from June 27 to June 29
First day hours: 12:00–20:00
Second day hours: 10:00–20:00
Third day hours: 10:00–15:00
Organizers: Japan Travel Bureau Co., Ltd., Taiwan Visitors Association
■ Supervising authorities: Japan Tourism Agency, Ministry of Transportation and Communications of the Republic of China, Tourism Bureau of the Ministry of Transportation and Communications of the Republic of China
■ Special Note: June 27 (Fri) 12:00–12:30 (Opening Ceremony)
                   ※ Press conference by the organizers will follow the opening ceremony.
 
■ Venue: Central Hall, 1st Floor, Taipei Main Station
■ Event Scale: Approximately 57 groups and companies participating, totaling 74 booths in the Central Hall on the 1st Floor of Taipei Main Station
■ Major Exhibiting Groups: Local governments, tourism associations, convention associations, inbound promotion groups, commercial facilities, transportation industry, lodging facilities, resort facilities, tourism attraction facilities, sports & cultural facilities, transportation-related industries, and more.

Hokkaido cuisine is being featured at Taipei's Uni-President Hankyu Department Store. (Image source / Uni-President Hankyu)


Lovers of Hokkaido cuisine can enjoy a two-week Hokkaido Food Festival at the basement level 2 of Taipei’s Hankyu Department Store from June 26 to July 9. The event features a wide array of fresh seafood, fruits, vegetables, and desserts directly shipped from Hokkaido. Highlights include the strawberry cream roll from Tsuboya Honpo, an 85-year-old sweet shop making its first appearance in Taiwan, where delicious sweets are made on-site for just NT$177 per serving; and popular seafood bento boxes from Asahikawa Seafood, a historic name with 115 years of tradition.<。活动期间消费满一千元可参加台北—北海道旭川双人机票抽奖。对北海道美食有兴趣者不要错过。

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